Be Compelling Now: Speaking of Content Marketing [PODCAST]




Social Media Today podcasts show

Summary: Seven Tough Questions The program is called "Be Compelling Now" (as is the host's website). The host is John Lowe.  I had the pleasure of being asked to be a guest on the show. And then I was asked some very good, very tough questions. If these questions interest you, you're bound to get something from John's interview with me on this new edition of his BlogTalkRadio program. • Why go out on your own and start a creative company?• What's driving the rise of graphical, image-oriented marketing? • Where does social media fit into the exploding content marketing revolution? • What's driving the change from "push" to "pull" marketing? • How do you ensure creative content doesn't become just clutter? • How important is it for leaders to develop presentation and speaking skills? And the real zinger... • What are the top three keys to focus on in content marketing? (John warned me he'd be asking this question, so I came prepared.)        read more