![Idea to Open show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/058/418/small/idea-to-open-share-your-expertise.png)
Summary: Over the past year or so, the term content marketing has become the ‘it’ kid in social marketing. Unfortunately, not everyone is up to speed on how to use it to turn their company into a customer magnet. By the end of this episode, you’ll be able to create content with the best of them, even if you’re not in a trendy business.