Converting Free Trials to Paid Customers: How the right message at the right time generated a 68% lift in free trial conversion

Summary: Companies frequently use free trials as an incentive to draw customers closer to the final point of transaction. But, when the free trial is over and customers choose not to convert, marketers are often left wondering what went wrong. Watch this Web clinic replay to learn about a recent experiment with a sports team management software service, which revealed how messaging surrounding a free trial impacts conversion.