Summary: The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable. More importantly, they always deliver that one thing actors cannot genuine spontaneity. Well take a fun look at this time-honoured technique in advertising, and why it has been used by advertisers for over 100 years.
