Summary: <br> Steve Portigal. author of <a href="http://www.amazon.com/gp/product/B00CEKR872/ref=as_li_ss_tl?ie=UTF8&camp=211189&creative=373489&creativeASIN=B00CEKR872&link_code=as3&tag=business901-20">Interviewing Users: How to Uncover Compelling Insights</a>, is the founder of <a href="http://www.portigal.com/">Portigal Consulting.</a> He has interviewed <br> hundreds of people, including families eating breakfast, hotel maintenance <br> staff, architects, rock musicians, home-automation enthusiasts, credit-default <br> swap traders, and radiologists. His work has informed the development of mobile <br> devices, medical information systems, music gear, wine packaging, financial <br> services, corporate intranets, videoconferencing systems, and iPod accessories. <br> <br> Steve speaks regularly at corporate events and conferences such as CHI, IxDA, <br> Lift, SXSW, UIE, UPA, UX Australia, UX Hong Kong, UX Lisbon, and WebVisions. His <br> articles about culture, design, innovation, and interviewing users have been <br> published in interactions, Core77, Ambidextrous, and Johnny Holland. He blogs at <br> <a href="http://www.portigal.com/blog">www.portigal.com/blog</a> and tweets at <br> <a href="https://twitter.com/steveportigal">@steveportigal</a>. <br> Steve was gracious enough to secure a discount code for the book, <br> IUBUSINESS901 for 20% off, if purchased through Rosenfeld media, <a href="http://rosenfeldmedia.com/books/interviewing-users/">Interviewing Users: How to Uncover Compelling Insights.</a><br>
