Summary: Is sponsored content the future of media relations? This is a recording of the luncheon keynote title "The Content Imperative" delivered on June 27, 2013 at the PRSA Digital Impact Conference, an annual event founded, curated and chaired by social media training provider Eric Schwartzman (@EricSchwartzman). The speaker Steve Rubel (@steverubel) is Chief Content Strategist for Edelman - the world's largest independent public relations firm, who Eric invited to keynote the conference. Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He serves as a strategic advisor to both the firm's Executive Committee as well as its clients. read more
