Summary: Have you ever released a single, EP or album online and wondered by downloads and listens never broke double digits? Or maybe you pumped money into some publicity and marketing services and didn't feel the sales were worth the cost? Being creative in promoting your music is as important today as being creative in creating it, so Radio Dale has collected our eleven favourite ways both major label and indie artists have broken the mould in spreading the word about their latest project. We don't suggest you copy and paste these ideas...but we hope you're inspired to think creatively about how you can promote, package and promote your next release! Radio Dale is the podcast about music, musicians and the Canadian music industry from our unique perspective at the Dale Speaking offices. We help bring indie and established acts to radio, and spread the word online, as well as develop their careers in today's ever-changing music business. This podcast gives away some of our best information for free, and serves as the 'radio show' the broadcast the ideas, observations and insights we discover every day working with Canadian and International artists. PART ONE: This Week In Music History looks at some cool moments in the history of the music industry, day by day. From Bowie to Donna Summer to The White Stripes, this week is pretty crazy! Courtesy of http://thisdayinmusic.com This Week On The Charts looks at the CBC Radio 2 Top 20 chart this week. A great list of new artists, and a good way to see what CBC is playing and is not on commercial radio. The Blog and Campus reports are postponed this week due to having no internet in the office early this week after a storm pummelled the Dale Speaking office. As Roo says, 'Blogs need electricity to live.' INTERMISSION We hear a new song from Saskatchewan band Wyatt, 'Roll The Windows Down' PART TWO: In Part Two we look at 11 awesome ways to promote your next release! From Beck's latest album being released only as sheet music, to Jay Z's insane promotions for Magna Carta Holy Grail, to indie creativity from Meredith Shaw and Hollerado, we hope to inspire bands to think creatively about not just their music...but also how they release the music into the wild! We'd love to hear if you have creatively released your music, or if you have a favourite approach that we missed! Our contact info is at the bottom of the show notes! THE MUSIC: BACKGROUND AND SPECIAL: Wyatt - Roll Down The Windows (Feature) Web: http://wyattmusic.com/ Polite Fiction - Come A Little Closer (Intro/Outro music) Web: http://politefiction.bandcamp.com Gloryhound - Let You Down Again (behind This Week In Music History) Web: http://gloryhoundband.com Toob - Sweet Harmony (behind This Week On The Charts) Soundcloud: https://soundcloud.com/toob-music The Grass Is Soothing - Instrumental (behind Blog Report) Elise LeGrow - No Good Woman (First segment of opening theme) All music is used with permission from the artist! RADIO DALE LOGOS courtesy of /r/picrequests on Reddit. This version came from /u/Tracy_Mapes FIND RADIO DALE & DALE SPEAKING ONLINE: Web: http://dalespeaking.com Twitter: http://twitter.com/dale_speaking Facebook: http://facebook.com/dalespeaking Email: radiodale@dalespeaking.com (please include the Episode Number in the subject line!)
