![RNZ: Country Life show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/038/272/small/rnz-country-life.jpg)
Summary: The CEO of the National Fieldays Society Jon Calder talks about taking New Zealand exhibitors to similar events in developing markets overseas. They'll have a trade presence over the next 12 months or so, in China, India and hopefully Russia.