Summary: Austrian Peter Bayer is new to the sport of professional yacht racing but as the new managing director of Open Sports Management (OSM) - the company formed by British tycoon Sir Keith Mills to manage the commercial interests of the IMOCA class globally - he is catching up fast. With substantial experience as a marketing and event director of large-scale events around the globe for more than 15 years and a track record as the Chief Executive Officer of the Innsbruck 2012 Winter Youth Olympic Games, Bayer brings a much needed fresh pair of eyes to the marketing and expansion of the IMOCA class. In our latest edition of the Sail Racing Magazine Podcast we quiz him on his new role, the challenges and opportunities he sees in the IMOCA class and ask how OSM plans to expand the appeal of the class outside of France.
