Summary: When it comes to advertising today, there is nothing more targeted and powerful than Facebook. It has risen to the point of even surpassing Google advertising in effectiveness and if you're not using it in your business, well, then you're missing out. Like anything, however, there are some insider tactics with Facebook that work better than others. Knowing the right guy to talk to that has the history to know those insider tips and tricks makes all the difference. That is exactly why we are pleased to bring you this content packed special episode with our friend Keith Kranc. Enjoy the podcast! Listen to this episode now Listen, download or read - your choice... ...or subscribe to the non-iTunes RSS here In This Episode A former comercial airline pilot tells about how he got started with Facebook Turns out we have parallel backgrounds - both pilots and real estate backgrounds - it's a small world Keith talks about how Facebook is really a "customer-on-demand" system for local businesses if used right Keith talks about all of the changes Facebook has made over the past six months and the upcoming changes in the next six months Keith talks about how he takes a full lead generation approach to Facebook, working with the client to understand the entire funnel and not just the Facebook Ads We discuss with Keith about how you can use highly targeted Facebook ads and that it's like shooting fish in a barrel Keith talks about the demographics and how we can leverage that information inside of Facebook ads We discuss how you do not have to have a Facebook presence in order to monetize Facebook ads Keith talks about a client of his that doesn't even have a Facebook page and yet advertising and gets big traffic from Facebook We talk to Keith about how Graph Search works in Facebook and the benefits it has for Facebook ads Keith explains that having a facebook fan page can help you leverage the ads even further, but it's not necessary We spend a lot of time talking about the Facebook news feed and how to leverage it for your advertising And much, much more... Action Items from this Episode Listen to this podcast a couple of times and take notes Find the way that Facebook advertising could help your business - remember, every business is different Take action with a small budget and get started today! Resources Applicable to this Episode Our Six Figure Shortcuts program is a training course that documents how Mike and I were able to create a six figure level income in just our first four months online and how we rolled that into a 7 figure business. If you're struggling to make money online and open-minded enough to hear the truth and not just hype and spin, then check it out. Our Insider's Club has more than 100 hours of marketing training around every topic you can imagine and costs less than you likely spend at Starbucks each month on top of that we just completed a series of training on paid traffic inside the Insider's Club as well that will compliment this podcast perfectly! Goto AskMikeandTroy.com and ask us anything marketing related and we'll replay personally to every question Check out our new TMS Store - we've even got some cool new T-Shirts!
