Summary: In episode 86 of the Functional Nerds podcast, Patrick Hester and John Anealio welcome John Hlinko to talk about Share, Retweet and Repeat - a 'guidebook' to optimizing your social media and promoting your message. About John Hlinko: As a youngster, John Hlinko never dreamed he would one day record a Grammy-winning duet with country music legend Willie Nelson. And indeed, it never happened. But he has been long recognized as an innovator and “Buzz Czar” on the grassroots marketing front, using a combination of emerging technology and creative communications to achieve maximum results within extremely constrained budgets. Hlinko has worked with some of the biggest breakout viral success stories, starting with MoveOn.org in its earliest days, and continuing up to a “draft Obama” effort to build support for Barack Obama in advance of his presidential run. He is the founder of “Left Action,” a network of more than a million progressive activists (LeftAction.com). Hlinko is also the author of the forthcoming book, Share, Retweet, Repeat: Get Your Message Read and Spread, to be published in early 2012. Links: John Hlinko on Facebook Share, Retweet and Repeat © 2012 Patrick Hester and John Anealio This podcast contains original music by John Anealio.
