Summary: Does Google's Adwords have you scared off? Well, we've got Perry Marshall to the rescue (cape and all)! Perry is the leading expert in Google Adwords and has been using it since it was first released. There simply is no one out there that has more experience with Adwords than Perry. The funny thing is, Perry is really candid about his relationship with Google and it probably will surprise you to hear what he has to say on the matter - it did us! PPC has long been the de facto standard when it comes to getting paid traffic to your site in hoards and QUICK. Well, the more things change, the more they stay the same as Perry will discuss in this podcast! Enjoy the podcast! Listen to this episode now Listen, download or read - your choice... ...or subscribe to the non-iTunes RSS here In This Episode A surprise guest appearance by Troy's daughter - lol, couldn't resist Perry talks about the job of every marketer - turning $1 into $1.25 Perry discusses how if you simply rely on free traffic that you do not have a business Turning free traffic into profit isn't a real business unless you can scale it with paid traffic as well Perry gives a tip to consider buying an existing business rather than trying to build from scratch Perry talks about his favorite fishing hole - yeah, pay attention...
