Hyundai forced to retreat from ad making light of suicide




International Top Stories from Associated Press (AP) show

Summary: Hyundai executives issued a hasty apology Thursday after widespread outrage over one of its advertisements that relied on a suicide message to tout the vehicle's clean emissions. The 60-second U.K. commercial, called "Pipe Job," showed a man trying to commit suicide by starting his Hyundai iX35 inside a closed-in garage and ostensibly succumbing to carbon monoxide poisoning.