Why Grain Growers Need a Marketing Plan




GRDC - Driving Agronomy Podcasts show

Summary: A study by ABARES has found that even in a deregulated selling environment, there is no difference in the prices received by the top 20 percent of growers and the average grower. According the GRDC Southern Panel Chair, David Shannon this is an argument for all growers to become more active in formulating strategic marketing plans for their grain as a way of capturing price premiums.