Making A Living With House Concerts – An Interview With Verve Pipe’s Brian Vander Ark.




Music Marketing Manifesto Podcast – Music Marketing Manifesto show

Summary: Previously I talked about how hard it was to make a living on $10 CDs alone, and how important it is to create additional revenue streams as part of your music career. One of the suggestions I threw out there was the concept of offering exclusive (high ticket) house concerts to your fans. I received a number of emails from people who simple thought this was impossible and that no one would ever pay $450 (the example price I mentioned) for a private event. Well... Brian Vander Ark would disagree.