Summary: <p>The Jefferson Exchange, Friday, April 12, 2013, Hour 1:</p><p><b> <span class="headlinetext">Roots of Health Insurance</span> </b><br><br> The basic idea of insurance remains the same as it ever was: people join together to share costs and risks, and spread both out across a larger population. But other motives, including profit, have been layered on top of that idea. <a href="http://www.oregoncoop.org/" target="_blank"><strong>Freelancers Co-op of Oregon</strong></a> wants to return to the roots of insurance, providing quality and affordable health insurance to all Oregonians. You'll hear the details of how and when the co-op plans to deliver that service. </p><p>+</p><p><b> <span class="headlinetext">Campaign for the Redwood (Lumber)</span> </b><br><br> Basketball, golf, and redwood decking. California sports fans watching major events on TV will probably see commercials touting the benefits of redwood, part of a <a href="http://co.humboldt.ca.us/econdev/" target="_blank"><strong>campaign to position redwood</strong></a> against plastic building materials. You'll hear details of the campaign, who pays for it, and who it is targeting.</p>
