Ep 50: New PurPle Index Tracks Corporate Purpose, Participation and Performance




Cause Talk Radio show

Summary: Today Megan and Joe chat with MSLGROUP's Scott Beaudoin to learn about the new PurPle Index which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose with the financial performance to boot. We discuss why WalMart ranked #1 overall and question how Target fell off the map.