Summary: Synopsis Morgan Rothwell of D&M Creative Limited in Lancashire joins Dr. Misner to talk about the importance of branding and to introduce the new BNIBranding.com website to members. Here are some of the advantages of successful branding. Branding influences buying decisions. Branding creates new customers Branding creates loyalty. Branding gives you a competitive advantage. Branding helps grow your business. If you want to learn more about branding, Dr. Misner recommends the book Do You Matter? How can branding build your chapter? BNI is unique among other organizations, but without a consistent visual identity, we didnât have the visibility and recognizability of a really great brand. Now individual members and chapters can download BNI logos and other artwork from BNIBranding.com to use on their websites and display publicly to proclaim their BNI membership. If you want to know why it's so important to use these official logos, imagine what it would be like if you had 40,000 clients and they all wanted to create their own versions of your logo. Brought to you by Networking Now. Complete Transcript of BNI Podcast Episode 254 - Priscilla: Hello everyone and welcome back to The Official BNI Podcast brought to you by NetworkingNow.com, which is the leading site on the net for networking downloadables. I am Priscilla Rice, and I am coming to you from Live Oak Recording Studio in Berkeley, CA. I am joined on the phone today by the Founder and Chairman of BNI, Dr. Ivan Misner. Hello Ivan. How are you and where are you? Ivan: Hi Priscilla. This week, I am in Spokane and Portland visiting BNI members in those two areas. It's going to be great to meet a lot of new members. As you can tell, I have been doing a lot of traveling this year and having the chance to meet a lot of BNI members. Priscilla: Who do you have on the podcast with us today? Ivan: Today I have a special guest, Morgan Rothwell. Morgan is the co-owner of D & M Creative Ltd. It is a full service marketing and advertising design firm. Typical projects that they do include corporate identities, brochures, websites- that kind of thing. Morgan attends the University of Manchester. He is an assistant BNI director in BNI Lancashire. He is the person responsible for the new branding. He is the person that the organization selected to do the new branded look. If you have been a member of BNI for a few years, you may have noticed that all of our content visually has changed. He is the man behind all of that. We are real believers in using BNI members whenever possible with everything we do. Morgan was the person we chose to do the new BNI brand. Morgan, welcome to the podcast and let me start by saying thank you for all the work that you do to create the new brand. Morgan: Thank you very much, Ivan. I appreciate it. Thank you for the opportunity to do the work. Ivan: It's been fun working with you. You are going to talk about three things today. Benefits of branding to a business- why branding is important. You are going to talk about how strong branding builds BNI chapters. Then we are going to spend most of our time talking about a new website that is available to members, BNIbranding.com. With that, Morgan, why don't you get started and talk briefly about the benefits of branding to any business, whether it is BNI or whatever the individual members do and why that is important. Morgan: Thank you very much, Ivan. I think one of the key things that I would like to say first of all about branding is that branding creates emotional responses. What branding can do for a business is actually influence the decisions that people make when they are deciding whether or not to purchase from one supplier or another supplier. One of the other key aspects is that it creates loyalty. So branding can create not just a customer that will just buy once but repeat customers.
