Summary: On this episode of CEO EXCHANGE, taped at UCLA Anderson School of Management in Los Angeles, we'll look at the latest trends in TOYS AND GAMES. Meet two CEOs who lead the way in figuring out what we will be playing with tomorrow. For Bob Eckert of Mattel, the challenge is to make sure the world's largest toymaker stays relevant and up-to-date. For Bobby Kotick of Activision, one of the top creators of videogames, the key is keeping up with rapid advances in technology. Traditional toys, new toys, videogames: Two CEOs...whose jobs are to capture your imagination.
