Tools and Types of Content on Highmark Inc.'s Website Covering Consumer-Driven Healthcare

Summary: Kim Bellard, vice president of eMarketing, Highmark Inc., walks through the tools and types of content that Highmark provides on its site in a way that their users can use their site with "No fuss, no muss." Bellard also describes why Highmark is making this commitment as part of his presentation during Using Web Technologies in Consumer-Driven Healthcare in 2006, a January 17, 2006 audio conference. This conference, now available on CD-ROM, provides an overview of how healthcare organizations are providing the right tools via their organizations' web sites to ensure that consumers have the information they need to assess the impact of their healthcare decisions.