Highmark Inc. Provides Web-Based Tools to Meet the Needs of Enrolled Members in Consumer-Driven Healthcare Plans

Summary: Kim Bellard, vice president of eMarketing, Highmark Inc., describes how his organization is meeting the needs of members enrolled in consumer-driven healthcare plans by providing web-based tools and information. Bellard shared his experience during Using Web Technologies in Consumer-Driven Healthcare in 2006, a January 17, 2006 audio conference. This conference, now available on CD-ROM, provides an overview of how healthcare organizations are providing the right tools via their organizations' web sites to ensure that consumers have the information they need to assess the impact of their healthcare decisions.