Summary: With the growth of consumer-driven healthcare, the Internet is playing a large role in disseminating information due to its convenience and its ease of use. John Mills, director of product management with HIP Health Plans, and Kim Bellard, vice president of eMarketing with Highmark Inc. discussed the Web-based tools their companies have implemented to improve the healthcare experience for consumers. John Mills introduced some of the web-based initiatives his company has begun to use, and also discussed the impact of having easily accessible information available on the HIP Web site. Kim Bellard discussed how his company's use of technology helps consumers make informed decisions and their proactive approach to promoting the use of their Web site. Both speakers discussed the benefits as well as the possible challenges and pitfalls of these new ventures, as well as the role that consumer education plays in all arenas of information dissemination. Bellard and Mills examined how healthcare organizations are providing online tools to ensure that consumers have the information they need to not only take more responsibility for their health status, but also to get the right treatment at the right time at the right place during a January 25th audio conference, Using Web Technologies in Consumer-Driven Healthcare for Transparency Decision Support and Health Promotion.
