OVercoming the Obstacles of Exchanging Patient Health Information Using Value-Based Healthcare Choices

Summary: A lack of trust in the use of patient health information and a general reluctance to share patient information with industry competitors are the biggest obstacles to an open exchange of patient health information, says Gary Austin, a healthcare industry consultant on corporate/product strategy and program management. In spite of these roadblocks, the health plans he's met with support a climate of value-based healthcare choices. Many plans have already invested millions to equip physicians with the capability for e-prescribing, and more will underwrite physicians in the use of electronic medical records in the next few years. He envisions that consumer "smart cards" loaded with patient health information will initially be introduced within individual health systems, and eventually be usable between systems. Austin, Linda Davis, a consultant to the Buyers Health Care Action Group (BHCAG) in Minnesota, Sue Lewis, senior vice president of health and productivity solutions at IncentOne, and Mark Xistris, director of provider relations and health information for The Alliance, examined how their respective organizations are using these four strategies to stay competitive in the fast-growing consumer-driven movement during a May 30, 2007 audio conference, Value-Driven Healthcare in Action: A Four-Pronged Approach to Meet Consumer Transparency, Quality and Access Demands.