Summary: When Nashville healthcare firm Healthways decided to offer internally all the health and wellness programs it develops for customers, it provided an opportunity to improve the user experience externally, explains Heath Shackleford, senior director of marketing and communications. In communicating the wellness programs to its own employees, Healthways amplified the message around privacy, underscoring that the company held employees' privacy in the highest regard. In tandem with its internal communications team, Healthways tied its wellness message to the corporate mission: "Creating a healthier world, one person at a time." And Healthways senior leadership went to marathon lengths to support the effort. Shackleford and Donna Shenoha, Wachovia's vice president and senior consultant of health and welfare provided the inside details on the innovative strategies that their organizations use to promote their wellness programs that engage and motivate participants during a May 21, 2008 webinar, Creating a Multi-Channel, Multi-Media Wellness Communication Strategy That Motivates and Engages Employees and Health Plan Members.
