Summary: When you think about it, so much of business involves influencing others. Sometimes, the influence effort is effort-less. On other occasions, though, you will encounter objections. In this podcast, you will hear techniques that work, that help you get your message across. They will make your job of persuading others easier. Basically, when presenting an argument the recommendations are: 1. Remain professional at all times. 2. Restate the comment. 3. Convert the objection to a question, if possible. 4. Turn the objection around. 5. Cite research. 6. Anticipate objections. 7. Involve others. In the two situations that we’re going to look at, we’ll see how these recommendations are put into action.
