Summary: [tube]http://www.youtube.com/watch?v=NsG06Gqqpiw&list=UUkqVoftJJ4CmueRIEnhql7w&index=1&feature=plcp[/tube] With the current lowering listing inventory, it’s tempting to think that there are less sellers out there now than buyers. However, the fact is, whatever the market, there is always the same number of actual buyers and sellers (generally, one of each per transaction). It’s just that in a so-called “buyers market” – i.e. a market with relatively fewer transactions – there are fewer of both. That’s why it’s important to identify and work with truly motivated sellers and buyers, which raises the question: what is one of the best ways to find motivated buyers in these times? The obvious answer is: by having something My attractive, multi-page Listing Presentations has everything I need to describe my services, company, marketing plan, pricing strategy and more, helping me convince seller prospects that I'm the agent who’ll get top dollar for their home in this market. You can also easily create custom presentations that target specific home types and seller lifestyles. Once they’re created, you can print them, email them or web publish them.to sell – i.e. listing inventory. And that’s why many high-profile sales trainers and top-producing agents stress the importance of getting listings, whatever the market. The key, of course, is persuading sellers to price them realistically. And when you create your CMA, go to import MLS comparables data and photos directly into your presentation with just a few clicks. Comparables mapping is also a must in your presentation, which will help you convince your sellers of the need to price their listing realistically in relation to all of the comparable listings in their area. In addition to your Listing Presentation, you can also show seller prospects examples of the Community and School Reports you’ll use to sell their area to buyers at Open Houses, during showings and in general. Community and School Reports include detailed demographic, school, economic, weather, amenities information and more for every zip code in the U.S. Whether printed or emailed as a PDF, these attractive Reports, with easy-to-read graphs and tables, will help you demonstrate to sellers that you’re a local area expert. If you’ve been sending your seller prospects regular Market Snapshots with MLS comparables and local market trending analysis, they’ll probably already be more inclined to price their home realistically. If you haven’t, then you might want to bring your notebook computer to the listing presentation and, if you or they have wireless access to the Web, generate a CMA for them on the spot. Doing so will help them understand the current market through viewing a variety local market information like average and median home prices, average days on market, asking price to sale price ratio, recent sales to actives listings ratio, and more. This, in turn, will help you persuade them to list their home at a competitive price. You’ll also be able to point out how offering market reports helps you to attract motivated buyers. With sellers increasingly selecting their listing Realtors based on web presence and overall techno-savvy, you’ll certainly want to demonstrate how your site will showcase their listing. Additionally, in today’s market you’ll also want to highlight how your site offers information and services that act as a buyer magnet. A professional website gives you an attractive and cost-effective way to market your listings, provide important community and market information, and capture buyer leads.
