Summary: Chad Hamzeh is one of the most talented young media buyers out there and we were thrilled to have him for this weeks episode. Media buying can bring some huge traffic and fast and Chad's just the guy to get it done. After years of specializing in big media buys Chad has a very unique approach going direct that few have ever talked about. If you always wondered what the big guys do but don't tell you, well, you're about to find out in this very candid and detailed interview. Enjoy the podcast! Listen to this episode now Listen, download or read - your choice... ...or subscribe to the non-iTunes RSS here In This Episode We go straight to the source with one of the top media buyers out there to give you the goods Chad talks about how he combines email into his direct media buys Chad tells us how he drills into the demographics and research heavily before rolling out a paid campaign We discuss the variations in responsiveness as well as different strategies and expectations of email versus media traffic and how to optimize for each Chad discusses lead capture strategies and whether or not they are recommended with media buy traffic He discusses the almost infinite scale of the Google Display Network Chad gives a ton of references to networks and sites - see resources below for the good stuff We talk about the stock market - yeah, really... Chad goes indepth with guidance on RTB networks & the role that reps play Chad talks about scaling up a paid traffic campaign from nothing to over $600,000 a month Chad gives a lot of guidance on the sales funnel process and much, much more... Action Items from this Episode Follow Chad's recommendation and build out your proof of concept for paid traffic Then start working on your numbers, starting slow and controlling your spend Checkout Chad's Traffic Blackbook - it is awesome! Resources Applicable to this Episode Our Insider's Club has more than 100 hours of marketing training around every topic you can imagine and costs less than you likely spend at Starbucks each month on top of that we just completed a series of training on paid traffic inside the Insider's Club as well that will compliment this podcast perfectly! Goto AskMikeandTroy.com and ask us anything marketing related and we'll replay personally to every question Check out our new TMS Store - we've even got some cool new T-Shirts! Chad's Traffic Blackbook teaches you everything you need to knowon media buys! Retargeting sources - AdRoll.com, Retargeter.com, Google Remarketing and our own "done-for-you" Paid Traffic Services Ad Networks - Pulse360.com, AdSonar (now Advertising.com), Google's DoubleClick Ad Exchanges - SiteScout.com, ClickCertain.com, Google's Display Network
