Summary: Jim Straw has seen it all in marketing. although now a senior citizen, his exploits in direct response selling - from mail order to the Internet - has brought him wealth and a bit of fame. He tells the story of his rise from humble beginnings in the midwest to becoming one of the poineers of direct selling using all media: radio, print, TV, direct mail, and the Internet. Dr. Craig and two marketing buddies make the pilgramage to Jim's home in Dalton Georgia to capture an hour of wisdom from one of the true giants of marketing.
