Summary: Are you a solopreneur looking to grow your agency into a more sustainable business but aren't sure of the best path to take? Do you run a marketing agency that is billing primarily via the hourly model and would instead like to generate more retainer income? Would you like to hear from an agency CEO that has built a 7 figure agency that generates 90% of its revenue from retainers? In this episode of the Bright Ideas podcast, I'm joined by Paul Roetzer, founder of PR2020, Marketing Agency Insider and The Marketing Score and during Paul and I's conversation, you are going to hear us talk about: his book, The Marketing Agency Blueprint the major shift that he sees taking place and how to position your firm to be ahead of the competition the activities you should be focused on the generate more leads (and how most people screw this up) how to generate more income from retainers the services pricing model that Paul is using very successfully to differentiate his firm how he's recently closed a round of investment to fund expansion how to know which activities to focus on to improve your firm's profitability retention programs and how to structure them the software tools he uses to run his business his new software app, The Marketing Score and so much more. If you run an agency, this is an interview that you can't afford to miss. More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Watch Now Download and Listen Later Transcript Trent: Hey there Bright Idea Hunters, welcome to the Bright Ideas Podcast. I am your host, Trent Dysrmid, and this is the podcast for business owners and marketers who want to better learn on-line marketing and sales automation tactics to massively boost their business. And the way that we do that, is we bring experts onto the show to share their experience, their ideas and their thoughts with you, and today we are going to be doing that again. My guest is Paul, and I should have asked you how to pronounce your last name, but I'm going to take a stab at it. Roetzer? Paul: No worries, yes, that's close enough. It's Roetzer, but Roetzer is the most common pronunciation I hear, so we'll go with it. Trent: All right, so Paul is the founder of a firm called PR 20/20 and he is also the founder of something called The Marketing Agency Blueprint. So, if you run a marketing agency, this is an interview that you absolutely want to stay glued to. So Paul, thank you very much for coming on the show with me. It's a pleasure, I'm really looking forward to our conversation. Paul: I appreciate you having me, I'm looking forward to it as well. Trent: So for the folks in the audience who don't necessarily know who you are just yet, maybe you could just take a few minutes and talk a little bit about who you are and your agency, and then we are going to dive really kind of deeply into this Blueprint thing that I referred to earlier. Paul: Sure. I started PR 20/20 in 2005. It was started as a PR marketing agency, but I came from a traditional PR agency background. So what had happened, in my five plus, almost six years at that agency, I started to really critically assess the traditional agency model, and I asked a lot of 'why' questions and there weren't always very good answers. So, why do we use Bill Blowers? Why do we offer these services and not those? Why don't we track what we are doing in different ways? There was never really good responses, and in essence, what was happening is our agency at that time was being run like many traditional agencies,
