![On Being with Krista Tippett show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/026/800/small/apm-on-being.png)
Summary: The news has been marked in recent years, at regular intervals, by the moral and practical downfall of prominent businesses. Jonathan Greenblatt is among a new generation of entrepreneurs who want to lead a fundamental shift in corporate culture as well as philanthropy -- a merger between making a profit and doing good. We explore his way of seeing the world and his economics of "ethical brand architecture" and "fiercely pragmatic idealism."