#232: Going the distance: Lessons in staying motivated on long-term projects




Up Close Research Talk Show show

Summary: Management expert and sociologist Prof Bruce Barry discusses the behaviors and mindsets of those who persevere with long-term -- and very long-term -- projects. Bruce also explains how some businesses can benefit from adopting a longer term view. Presented by Jennifer Martin.  Download mp3 (21.2 MB)      Listen now      Read transcript read more