Summary: How should the role of a Digital Publisher/Product Manager be defined and what does this involve? Matt Kibble's talk will cover a number of different roles (technical, business, editorial, marketing) and address the fact that the job is defined in different ways at every company. Matt will illustrate these points with a range of products from the major online publishers and explain what is involved in bringing these products to market. This is a not-to-be-missed opportunity to hear about structure and responsibilities of digital roles from someone working in a publishing company that is clearly integrating digital at the heart of its corporate development strategy.
