$150,000 Challenge

Summary: Summary: $150k challenge to succeed and a power tip for building customer loyalty Hi! This is Mike Cowles from the Internet Marketing Podcast and today we're gonna be talking about a great challenge which is worth $150,000 or more as well as a tip to build customer loyalty. Let's jump right in. So first the $150,000 challenge is this – If I was to offer you a $150,000 to buy all of the TV sets that you have in your house, would you be willing to do it? Most likely you'd say 'Yes' but here's the catch. If you're not allowed to watch anymore TV for 3 years and you don't get paid that $150,000 for full three years, would you still do it? Now, the question that might come up is “Gosh, what I'm gonna do during that time, over the next 3 years?” and the answer is what every successful marketer and business person and entrepreneur does which is read books. Now, you'll find if you don't watch TV if you cut that element out of your life of watching TV on a regular basis. They actually say that most Americans watch 4 – 6 hours of TV a day. If instead of doing that you spend time solving problems for people as well as contacting, making friends with influential people in your industry and seeing how you can serve them. You'll find that over the course of that 3 years, you'll make way more than $150,000 just by substituting television with reading and making friends and solving problems. So that's my $150,000 challenge for you today. I remember hearing when I was about 18 that a similar challenge but it was a media fast. The gentleman that talked about it said “If you go for 30 days without watching TV, without reading the newspaper or listening to the radio, what will happen is you'll find that everybody around you will start to become more negative.” The truth is they don't become more negative but you've become more positive because most marketing online and on the radio or on TV is negative based. Its fear based. There's a 20% chance of rain, why don't they say there's 80% of sun. Choosy moms choose Jif so that means you're not a choosy mom if you don't use that peanut butter. If you don't drive this car, you're not sexy, whatever it is. Whatever you'll find is you'll start being positive just by simply cutting out TV, radio and the newspaper. I personally did this when I was 18 so world the difference and haven't gone back. I actually haven't had paid cable TV since I was 18 years old. My wife actually likes to have cable TV for being able to see the weather and things like that but we never really watch it. The only thing we watch is either DVDs which is intentional or specific shows on like Netflix where we can fast forward to commercials or not having commercials at all. It makes the world the difference and what I found personally is when I'm talking with people is they see me as a much more positive person and somebody that sees solution or opportunities instead of problems or brick walls to run into. So that's my $150,000 challenge for you. Now the tip that I wanted to share, the power tip is having what's called an OTO or one time offer after somebody buys and give it to them for free. In other words build it up like “Here's the value”, “Here's what you needed”, “Here's how its gonna make a difference” and then “For you today, its free”. What this will do is it will be a refreshing change. It will be what its called a pattern interrupt for your customers that are used to being beat up to get more money out of them and instead have it be free. Now, what's gonna happen not only they're gonna feel a sense of relief but they're also gonna look at other products of yours and they're also gonna tell their friends how you are different as a marketer. So that's it for today, I hope you enjoy this session of internet marketing podcast and we'll talk to you soon.