Summary: Who: Michelle Matthews from The Deck Of Secrets When: 7pm, Tuesday February 23rd 2010 Where: Emerald Peacock, 233 Lonsdale St, RSVP: melbourne@thehive.org.au or on the Facebook event. Cost: FREE! In 2003 Michelle Matthews created Bar Secrets Melbourne a guide to find the hidden bars in the CBD. The guide sold out three times in the first six months and has gone on to sell well over 100,000 copies. There are currently 26 titles in the series spanning the US, Europe, UK, Asia and home. The deceptively simple product is the result of many good, bad and fun things learned along the way producing the Shopping Secrets book series, the short lived, but much loved A7 magazine and playing cards, the game of 500 to be specific. More recently Michelle teamed up with Shaun Ervine, a local developer who taught himself the iPhone app language faster than most. Together they developed and released DRINK. Melbourne the iPhone app version of Bar Secrets Melbourne within the first five months of the app store opening putting it in the first 10,000 apps to come online. Apple has worked with Deck of Secrets to promote the iPhone through the apps and as such they have appeared in print and TV commercials. For more information on Deck of Secrets visit www.deckofsecrets.com. If you’re on Twitter make sure you follow @TheHive & tweet using the #HiveMelb hashtag. We would like to thank our national sponsors: Deloitte Digital http://www.deloittedigital.com RMIT University http://www.rmit.edu.au
