Dan Thies Explodes Internet Marketing SEO Myths In This Search Engine Optimization Interview

Summary: Dan Thies can be counted on for a controversial SEO perspective and he is qualified too. He is one half of the SEO Brain Trust, a new project for dedicated Search Engine Optimization enthusiasts and students. The other half is Leslie Rohde. Internet Marketing all-rounder Dan Thies is a very capable SEO (Search Engine Optimizer) and PPC (Pay Per Click) marketer. He has a very good business mind honed from being in the market for such a long time. If you can get good at both SEO and PPC then you have a great combination for making money online. I respect him very much and he is the man I ran my latest SEO product past before publishing because he knows a lot about this topic. He has a real business mind. We got to catch up and share some fresh information in this interview. Keyword Strategy When looking for the right words to use on the site you should use both the obvious ones AND the ones you dig up later through research. You will find they break into general relevance and specific relevance. (Ignore wishful thinking keywords!). Every page is a marketing channel. Traffic to the site will typically be coming to the site through multiple pages so you want to cater to as many relevant key phrases as possible. Google Changes Now with the way Google displays results there is a premium on the top few listings in Google. The top few spots are super sought after. The top three listings carry the greatest click through rates. Google are now trialling triple listings in the search results pages (SERPS). This is especially important since explorer browser uses tabbed browsing and this takes up more space. CTR (Click Through Rate) Statistics Statistically (over 800 domains) Dan has gathered private data that shows the click through rates of the top three listings. 50% of the clicks go to the top three results. 60% of those clicks go to the top position. In other words, Dan recommends trying to get number one listings for less competitive terms than lower page one rankings for difficult terms. Google are also inserting shopping listings and video listings in the middle of page one on a frequent basis. SEO is a resources game Try to do the on-site stuff at once but work on the link building as quickly as you can to get the site making money. Put the profits back into the site and build the amount of links for every possible relevant phrase. Keep using the resources you have to get top rankings for as many phrases as you can. ACT ACT stands for Analytics and Conversion Testing. Working on persuasion elements (paying off on the promise) is a deep science that gets huge yields. This is an area Dan is passionate about and deeply specialized. When doing SEO consider that conversions are a HUGE part of the equation because that is the ultimate purpose for a site.Profit comes from traffic multiplied by conversions. Strategy and tactics You need to do a lot to stay ranked because the competitors with the deeper pockets will out spend you in maintaining a top SEO listing. The competition moves down to lower and lower competition keywords. You will need to get savvy with SEO because the game is getting beyond article spinning and made for adsense sites. As time goes on more webmasters will be getting smarter. Short v long Sometimes the choice keywords are the short ones however not always. Often the longer tail phrases are more profitable. Revenue per click for pay per click ads show that the highest ranked keywords get more clicks and make more money per click. This means you should be aiming high for PPC and SEO using the RIGHT keyphrases. Using PPC? Use exact match because broad match sucks. Recently the live quality score has meant that a lot of exact match phrase match ads no longer display. Dan will be releasing a PPC course to cater for these changes. These are being rolled out in brainstrust. PPC and SEO go very well together. Use SEO to locate the traffic for PPC campaigns.