Summary: The natural tendency for many leaders when facing a communication issue is to skip critical planning steps and jump right into tactics. Unfortunately, by not being strategic, leaders can miss opportunities to more effectively engage employees or others – or worse, actually produce unintended negative consequences. In this episode, Jesse shares a five-step process for creating an effective communication strategy: Mission/Measurement (outcomes) Members (audience/stakeholder) Messages Media Manager/Champion support Resources Mentioned in This Episode Discussion of Communication Analysis Phase vs. Communication Planning Phase is described excellently in chapter 6 of <a href="http://www.amazon.com/Power-Communication-The-Inspire-Effectively/dp/013288884X">The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively</a> by Helio Fred Garcia Video: <a title="How to Use a Stakeholder Analysis to Identify Audience Members [video]" href="http://www.engagingleader.com/how-to-use-a-stakeholder-analysis-to-identify-audience-members-video/">How to Use a Stakeholder Analysis to Identify Audience Members</a> RACI Matrix: Useful for determining whether each stakeholder is Responsible, Accountable, Consulted, or Informed. See the explanation on <a href="http://en.wikipedia.org/wiki/Responsibility_assignment_matrix">Wikipedia</a> Subscription Links <a title="RSS" href="http://feeds.feedburner.com/EngagingLeader"></a> <a href="http://www.engagingleader.com/itunes" target="blank"></a> <a href="http://stitcher.com/listen.php?fid=27885" target="blank"></a> <a title="RSS" href="http://feeds.feedburner.com/EngagingLeader">RSS</a> <a href="http://www.engagingleader.com/itunes" target="blank">iTunes</a> <a href="http://stitcher.com/listen.php?fid=27885" target="blank">Stitcher</a> Your Feedback If you like our show, please <a href="http://www.engagingleader.com/itunes">rate us on iTunes</a>. That makes a huge difference in helping more people discover it. We love to know your thoughts about this episode. Please submit your comments below! You can also email comments to Jesse at<a href="mailto:jesse@engagingleader.com"> jesse@engagingleader.com</a>, subscribe to him on <a href="http://www.facebook.com/jesse.lahey">Facebook</a>, or follow him on <a href="http://www.twitter.com/jesselahey">Twitter</a>.
