The Fashademix Podcast show

The Fashademix Podcast

Summary: Two Birmingham City University fashion lecturers, Laura and Sophie talk through the latest fashion news in healthy debates and discussions with an array of guests throughout the industry. Listen to the podcast every other Monday with your not so normal fashion academics.

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 To Fur or Not To Fur - with Special Guests Dani and Shannon from Hissy Fit | File Type: audio/mpeg | Duration: 3230

Season 2 kicks off with Laura and Sophie examining the latest fashion news, from the pros and cons of having an influencer head your creative team, to whether fur is still necessary even if the animal’s welfare is guaranteed. Then they’re joined by the wonderful Dani and Shannon from Hissy Fit to discuss founding and growing a brand, and how TikTok and the pandemic transformed their company.

 No Greenwashing Please - and a fan-girly interview with amazing photographer Rebecca Spencer | File Type: audio/mpeg | Duration: 2448

This week Sophie and Laura discuss the tricky phenomenon of greenwashing in the fashion industry. What can you do to make sure you don't fall for it? Plus the girls go in full fan-girl mode when they get to interview the fantastic rebeccaspencer_photography. Specialising in Fashion, Celebrity, Influencer, Street Style and Lifestyle Photography, Rebecca is known for her candid, Instagram-style photography. And amazingly, a lot of her work is actually shot on an iPhone.

 Maskless in the Studio - and Special Guest Joy Julius, winner of Graduate Fashion Week's Black Excellence Prize | File Type: audio/mpeg | Duration: 3165

It's Freedom Week in the UK! Laura and Sophie are maskless in the studio but have no plans to start being reckless. How will consumers react to this new found freedom and what will the lifting of restrictions mean for the Fashion Industry and retail? Plus an interview with fabulous human being and Kingston Uni graduate Joy Julius, who won the very first ever Graduate Fashion Week Black Excellence Prize.

 Digitally I'm On Trend - with Special Guest Lucy from Pretty Little Thing | File Type: audio/mpeg | Duration: 2563

Laura and Sophie explore the latest trend of digital fashion and discuss if there truly is a need for this latest movement. Should this be something we need to be investing in or is it simply a craze that will die out over time? Listen to the girls gain a further understanding and discover which brands are leading the way and if they will be jumping on the band wagon. For this episode they are joined by the lovely Lucy from @prettylittlething.

 Trickle Up or Down? What Does Luxury Mean to You? With Special Guest Melissa Johnson. | File Type: audio/mpeg | Duration: 2887

Sophie and Laura introduce a luxury fashion special, as they consider what luxury actually means, in and out of the fashion industry context. As the pandemic has rocked the industry, they talk about the digital lessons learnt in the luxury industry and discuss how the trickle down effect has changed fashion forever. Plus an interview with special guest Melissa Johnson, stylist from Harvey Nichols and content creator. And aside from human fashion... Laura and Sophie of course have crept in their love for dogs and talk about pets and fashion. Sophie is obsessed with her pjs and loungewear from @Dogsy and they talk all about how fashion retailers are helping their dog parents twin their outfits with their furry friends.

 Work in a Heel, Get Real w/ Special Guest Joy Campbell, Brand Partnerships Director of Graduate Fashion Week | File Type: audio/mpeg | Duration: 3004

Inspired by the latest controversy surrounding the demands of Amazon staff in the work place, Sophie and Laura talk all about uniform expectations in the fashion work place. Think heels and sexism, youth v professionalism and ask yourself why can't trainers and a hoodie be perceived as luxury? Joining the girls is the amazing Brand Partnership Director @Joy Campbell from Graduate Fashion Week and the girls get very excited to talk about fashion and TikTok. As this weeks Like To Know, Sophie talks about one of her favourite charitable retailers @newlifestores.

 Pay, Perks and Pink Boden Jumpers with Special Guest Hannah Eichler, from the Mail Online Fashion Finder | File Type: audio/mpeg | Duration: 4336

This episode has been inspired directly by our listeners and followers. Sophie and Laura discuss financial transparency, wages v perks and make reflections on their listeners' experiences with pay in the fashion industry. A special thanks to @merchandying @lifeofabaa @merchlife for your insight and support for our podcast account. Sophie and Laura interview the fantastic Hannah Eichler, from the Mail Online Fashion Finder and talk all things fashion journalism, celebrity style and loungewear burn out.

 Fashion Babs: The Future of Fashion Education | File Type: audio/mpeg | Duration: 3804

This week Sophie and Laura talk more about their careers as academics and supporting future fashion graduates in the fashion education journey. Special mentions go to Birmingham City University, and The School of Fashion and Textiles, where they both lecture on the Fashion Business and Promotion course. Sophie and Laura address the ongoing stigma around fashion as a career, especially the jump from school to university, and the presumption that 'fashion' isn't deemed a viable career. They aim to break down those barriers, address those negative retail head lines and discuss the sheer opportunities for anyone wanting to be educated to transfer to the fashion industry. Their special guest is fellow academic Mike Hansell, their friend and ex-colleague who formed part of their 'bcu babs' crew. Mike joins them by telling his own tales of education, his love for the 'shacket', working for some of the UKs leading retailers and now for another University as a senior fashion lecturer.

 Vanity Sizing and the Justin Bieber Effect - With Special Guest Rosie Ann Butcher | File Type: audio/mpeg | Duration: 3432

This week Laura and Sophie discuss the ongoing issues with clothing size variations and pricing within the fashion industry. How can brands justify the differences in sizing and who is responsible when brands sell the same product at different prices?

 Empowered Women Empower Women - With Special Guest Hollie Race | File Type: audio/mpeg | Duration: 3465

In the fourth Fashademix episode Laura and Sophie open up about female empowerment and what it means to them along with the struggles faced in today’s society. Their special guest is the talented online fashion brand and content creator Hollie Race, who talks about putting her game face on and cheerleading and empowering others by generating confidence in people along the way. Hollie discusses how she helps women be who they want to be and dress how they want to dress in order to create the trend lead content for her business along with a detailed discussion of her career to date.

 Sustainable Fashion: To Boohoo or Not To Boohoo + Guest Sophie Ordige from Superdry | File Type: audio/mpeg | Duration: 2899

In the third instalment of The Fashademix Podcast, Laura and Sophie get to the nitty gritty of the latest Boohoo supply chain scandal and discuss where the blame lies. From manufacture to the end of the product life cycle, they discuss what consumers can do to bare the planet in mind. Special guest this week, Superdry Sustainability Warrior Sophie Ordige, discusses the brand's sustainability focus and how there will always be a place for fast fashion. Finally, hear about how H&M are introducing cactus leather in Like to Know.

 The Evolution of Influencers with Special Guests Dan and Mel, Founders of Lounge Underwear | File Type: audio/mpeg | Duration: 2864

Welcome to The Fashademix Podcast episode 2! In this episode Laura and Sophie discuss the power of influencers: how they are evolving as well as how they would like the industry to change. The founders of Lounge Underwear, Dan and Mel talk through their innovative business model and how their brand has intensified throughout the pandemic. Both lecturers discuss how high street brand H&M are working on futuristic products and question if this is a step too far.

 The Necessity for Disney Pyjamas and the Arrogance of Topshop. | File Type: audio/mpeg | Duration: 1697

Welcome to The Fashademix Podcast! In this pilot Laura and Sophie introduce themselves and discuss what will happen once retail re-opens after lockdown. Have our wants and needs changed? What will the High Street look like and how can small fashion businesses survive? Plus, how Philip Green dropped the ball years ago and Sophie's new obsession: the Oodie.


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