Next Up, Accessories
Summary: Welcome to Next Up, Accessories - where we connect your Next Up and Vehicle Personalization to help you make more money and happier customers - what is Vehicle Personalization? That’s the process in your showroom where you present customization to your buyer. It is a proven methodology to increase your paycheck, give customers what they want and sky rocket your CSI scores. For more about Vehicle Personalization and how you can get your dealership making happy customers - check us out at www.insigniagroup.com.
This episode of Next Up, Accessories we’re talking to Eric Holmes the NA Sales Manager, at Eastman Performance Films, Chris Ierardi, Account Manager at Eastman Performance Films, and Casey George, Accessories Manager at KarMART Automotive Group. We’ll talk about accessories that can fit any car sale.
We’re talking to Dave West, the VP of Customer Success, and Jimmy Mondragon, Territory Manager, at Insignia Group. We'll discuss best practices focusing on how accessories are a viable, consistent revenue stream for your dealership.
We went live on Facebook and YouTube with our friend Grady Cooper to talk CSI and accessories. Grady Cooper is the Special Projects Manager at Step One Automotive Group in Crestview, Florida. Grady manages the daily operations for all delivery coordinators for the group. His team specializes in CSI and in accessories for new and used vehicles.
Another episode from our live webinars of Next Up, Accessories. The Wall Street Journal wrote an intriguing article highlighting Rebecca's love story about automotive accessories, which was music to our ears! Rebecca is the Marketing Manager for ClassicCars.com, a site dedicated to bringing classic car buyers and sellers together on one digital marketplace. Tune in to find out how her car's failing suspension led her to buying aftermarket accessories, which ended up changing her life.
This is the first episode of Next Up, Accessories going live!This episode was live-streamed on Insignia's Facebook page and Youtube channel. Today we are joined by Mike Marrazzo (Finance Director at East Hills Chevrolet of Freeport, NY), Melissa Clamor (Parts Manager at JLR Norwood of Norwood, MA), and Kevin Wanner (Service & Accessories Manager at Bommarito VW of St. Peters, MO).
On this episode of “Next Up, Accessories” we’ll teach you how to ace your next car sale. School is back in session and we have Eric Gonzalez here to help you learn some new skills by explaining his approach to Vehicle Personalization. Eric Gonzalez is a Sales Outfitter at LaFontaine Subaru for LaFontaine Automotive Group in Commerce Township, Michigan. Eric is no stranger to accessories. In one year, he sold over $58,000 worth of accessories! And you’ll never believe how he got started.
Imagine providing your customer with a premium luxury interior. Picture their smile and their eagerness to put their hands all over their new leather seats. Now picture your CSI score going up because of it. Katzkin is here to bring that vision to life. Join Bill North, Regional Manager of Katzkin Leather, and our very own David Stringer in the newest episode of the Next Up, Accessories podcast.
Digital Retailing is aiming to be the future for every dealership. Customers now have the option to shop at home and stay in their PJs instead of going to the dealership. That might worry you, but it shouldn’t. Digital Retailing is another tool for you to make more money and happier customers (see what we did there).Join Rudi Thun, COO of Roadster, and our very own David Stringer as they discuss the benefits Digital Retailing will bring you in your next sale.
We all know what VW stands for, but do you know what VP means? No, it's not Vice President, it’s Vehicle Personalization. Join Robert Gal, Troy Ziegler, and David Stringer as they discuss corporate buy into Vehicle Personalization and the important role it plays in the success of the everyday salesperson.
Need to diversify your income? Need an easy add on to any car sale? Patrick Fletch of AlloyGator and David Stringer have you covered. David and Patrick talk shop about how you can make more $$$ on your next sale, and ignite the accessory selling process.
Do you sell cars? Want to make more money? We team up with Closing Big’s Josh Letsis, an experienced automotive sales consultant. Josh and David as they share their tips on making your next sale the biggest yet! Welcome to Next Up, Accessories - where we connect your Next Up and Vehicle Personalization to help you make more money and happier customers.
Insignia is proud to have YouTube superstar Toyota Jeff on our second episode! Hear how Jeff went from the everyday salesman to a YouTube phenomenon! What do Motor Trend channel, Jay Leno’s garage, and Toyota Jeff have in common? They’re all successful YouTubers. If you don’t know Toyota Jeff gas up on some coffee, and head over to his YouTube channel and school yourself on the salesman attracting Toyota enthusiasts from all over. Or check out our latest podcast and learn how the Michigan native has transformed his role from the everyday salesman to a YouTube phenomenon!
Welcome to Next Up, Accessories - where we connect your Next Up and Vehicle Personalization to help you make more money and happier customers - what is Vehicle Personalization? That’s the process in your showroom where you present customization to your buyer. It is a proven methodology to increase your paycheck, give customers what they want and sky rocket your CSI scores. For more about Vehicle Personalization and how you can get your dealership making happy customers - check us out at www.insigniagroup.com. In this episode, we talk to John Petersavage GM at Tucson Subaru during our #DiplomatRide interview. John as the GM plays a critical role in maintaining Vehicle Personalization as part of the culture of the store and they are CRUSHING IT! See how his team has made vehicle accessories a successful part of their dealership. Afterwards, we get to know a team member of Insignia Group Sarah Patterson. Sarah is part of Insignia's data team and plays a crucial part in Insignia's accessory system. Get to hear her personal story and adventures at SEMA!