Backwater Entrepreneur

No matter how often we talk about this, the point just doesn't seem to get across - people don't know how, and are somehow unwilling to learn how to apply for jobs. I admit, this may sound like a rant (and it probably is), but everything that I say is in good intentions, and in order to help you actually find you next employment successfully. If you are in search of a job, and especially if you are sending out your CV or resume a hundred times a day and still have no luck - this episode is for YOU!

BWE is back with a new look, and the sound is gonna improve. In this episode, I answer a question from a listener - should you ask for a deposit from clients. I talk about when and why is this necessary, as well as what you should have and do before you ask for a deposit for your services. Check it out.

You think you have it hard, with your marketing, lead generation, debt collection, product pivot... now imagine that your entire business environment is against you, the laws and the state are against you. Let me introduce Vuk Guberinic, a man who has fought for every step in his business, and still has a smile every day. LIsten to the story of CarGo, a Serbian version of Lyft and Uber, and all the obstacles that have been in their way from day one to now, from payment processor issues, courts, taxi protests and state laws threatening their business every day. In spite of all that they have a thriving business, and every fight brings them more customers. :) Check out https://appcargo.net/en/home/ Check out our website at https://backwaterentrepreneur.com/ Or check out Solutium digital content services at https://solutiumexplainervideos.com/

There is a whole industry around social media marketing, and most businesses cannot exclude this type of marketing from their strategy and online presence. In social media, there are two types of marketing approaches - one is an organic, community, non-paid approach and presence, and the other is based on paid ads. What are the tips and tricks that businesses should know and how to do proper social media marketing? These are the topics I discuss with my guest, Zachary Jarvis, the founder of UK's social media marketing agency Magnate. Zachary was also a speaker at TEDxYouth at Croydon UK, on the topic of addiction from social media. https://www.youtube.com/watch?v=lPMvvjfrBL4 Check out the whole interview and let me know if you have any thoughts or questions. Magnate website http://magnate.co/ Visit Backwater Entrepreneur website https://backwaterentrepreneur.com/ Visit Solutium Digital Content Agency http://solutiumexplainervideos.com/

Some people know what do they want to do for the rest of their lives already when they are kids. Some want to be doctors, some firemen, some astronauts, and some actually follow their dreams until they are achieved. For the rest of us, that A-HA moment comes much later, if at all. Well, I had my A-HA moment just a couple of weeks ago, and I want to share it with you... or maybe I have been doing things that lead up to that for a long time now... Check out the episode and let me know if you had your A-HA moment? Check out our website at https://backwaterentrepreneur.com/ Check out Solutium animation explainer videos and video production at http://solutiumexplainervideos.com/

I know I already spoke on the topic of the importance of wanting to work, but I need to take one more pass at this from another angle. There are too many people wanting to work just because of the money. Don't get me wrong, there is nothing wrong with being paid for your services, but is it just about that? When you work only for money, do you actually give any value at your job? Worst of all, I have an example of companies adapting to this trend... Take a listen, and let me know your opinion. Check out our website at https://backwaterentrepreneur.com/ Check out Solutium Digital Content Agency at http://solutiumexplainervideos.com/

Being around several companies, including my own I often thought that having a clear process of doing things, using available tools and optimizing internal management came naturally to companies and that everyone is doing this. Oh, boy was I wrong. In this episode I will touch on the various points people should think about in order to improve their management of business, internal or external. That includes how you manage projects, communicate with your team or clients, pass on knowledge to new employees, etc... Check it out, let me know what are you using, or what are you finding most difficult out of these. Check out our website https://backwaterentrepreneur.com/ Also, check out what I do and explainer video production https://solutiumexplainervideos.com/

Marketing can be very complicated and complex, but it doesn't have to be. No matter if you are a big company or a small one, everyone can benefit from taking a step back and seeing what they can simplify in their marketing. A simple approach to marketing can be much more effective, productive and easier to conduct and analyze than going through layers and layers of paperwork and analysis just for the sake of bureaucracy. This episode's guest is Roger Edwards. Roger helps people keep their marketing simple in a world where business bullshit and complexity threatens to stifle success. An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before getting out of all that and starting his own consultancy. He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster, and an international keynote speaker. He’s the host of the popular Marketing and Finance Podcast. As a qualified exercise class and yoga teacher Roger’s also been known to ask his clients to take off their ties, put on their trainers, taking their fitness, and well as their marketing, to the next level. Check out some of the links: https://rogeredwards.co.uk/ https://rogeredwards.co.uk/maf/ https://www.youtube.com/channel/UCP5Fk9xGkFRIkotv2HziTUw Also check out our website http://backwaterentrepreneur.com/ And if you are interested in animation explainer videos and video production: http://solutiumexplainervideos.com/

All the content we produce for our businesses has one major intention - to capture attention. Secondary aim can be different but capturing attention is crucial in order to do anything after that. In an overload of information, we already talked about that your content needs something engaging, intriguing or even provocative in order to do so. So just how provocative should the content be, and how do you manage the reactions of the audience? In this episode I share a recent experience of a provocative email title that could have gone either way - but it was only a clever reaction that produced a positive result in the end. Let me know if you had similar experiences. Check out our website: https://backwaterentrepreneur.com/ Check out what I do, and animation explainer videos at https://solutiumexplainervideos.com/

You can always hear people saying that the most important thing if you're running a business is focusing your energy and time on that, and if you are doing that while still having a side job, it will never succeed. That argument comes with the thought you are not risking enough, your ass is not on the line and that is why you are not giving your 120% to that business. But what about when you are struggling in your business... should you burn everything to the ground before you find alternative ways to provide for yourself? Should you leave your business just because you need extra cash. Find out my opinion in this episode. Check out the website https://backwaterentrepreneur.com/ Check out my business http://solutiumexplainervideos.com/

In one of the last episodes I talked about what it takes to produce content, but I want to focus on being able to produce consistent content and overcoming things such as lack of inspiration, getting ideas and disregarding the perfect conditions that you think are necessary to produce content. Ever get the perfect idea, but you are not in a situation to write that article, record that session? Ever struggle with the lack of ideas? Producing content is about being original, but with so much information it's not about saying one thing that no one said - it's about your personal take on that experience and information that you tested. Check out the website: https://backwaterentrepreneur.com/ Check out what I do, and lear about animation explainer videos: http://solutiumexplainervideos.com/

A lot of entrepreneurs start off as startups, or go in the startup direction, and one of the main pain points of startups is getting investors interested in their business idea, and getting investments. There are many ways to do it, and getting investments is a full time job. So, how to do it properly, what are the main mistakes startups are making, and what are some of the best practices? In this special, my guest is Jonathan C. Baer, a "recovering venture capitalist", with over 32 years experience in Silicon Valley, and one of the co-authors of the new book Decoding Silicon Valley. Jon is a senior executive who brings a unique perspective to the world of startups. He has been both a venture capitalist as well as the founder and CEO of two venture backed companies, eBoomerang, an enterprise software company which was sold in 2006 and Artificial Muscle, Inc., a spinout from Stanford Research Institute (SRI). As a principal and founder of Threshold Ventures, Jon works with companies around the world, serving as an advisor/mentor, working on specific projects and when appropriate, taking on interim operating roles. He has worked with a wide range of software, telephony, hardware and services businesses. Earlier in his career Jon was a General Partner at Oscco Ventures, a Sand Hill Road early-stage venture capital firm which was one of the pioneering firms in Silicon Valley. He has invested in a range of companies including Landec, Peerless Systems, and Coinstar. Jon started his career at Exxon Enterprises where he was responsible for creating and managing new businesses for the corporation. He has also worked at Gartner Group and Prudential Securities, where he managed a portion of a $240 million fund. He has a BA in Biology and a BS in Engineering Science from Tufts University and as an MBA from Dartmouth’s Tuck School of Business. Jon has been an active angel investor and was on the Executive Council of Software Development Forum, where he is a frequent panelist and mentor to startup companies. Check out the book Decoding Silicon Valley: https://www.amazon.com/Decoding-Silicon-Valley-Insiders-Guide/dp/0997362413/ref=sr_1_1?ie=UTF8&qid=1531114660&sr=8-1&keywords=decoding+silicon+valley Check out our website: https://backwaterentrepreneur.com/ And if you want to see what I do, in the production of animation explainer videos, digital content and consulting, check out: https://solutiumexplainervideos.com/?utm_source=BWE&utm_medium=youtube

Content is everything, but creating content without knowing what are you doing, just for the sake of it leads nowhere. There are many different types of content and all of them have their advantages and disadvantages. Not all content is right for you or your business. In this video I answer the Why, How and What of content creation. Should you create content? How to make it work, and how to create content that the audience will want to consume? What kind of content is right for you or your business. Check out the episode and let me know what you think - comment or write to me. Check out the page: https://backwaterentrepreneur.com/ Also, if you are interested in animation explainer videos, check out https://solutiumexplainervideos.com/?utm_source=BWE&utm_medium=soundcloud

Most entrepreneurs fail because they underestimate the amount of time, effort and money they need to put into business. However, where you put your time and effort can also be a deciding factor. Too many times people fail because they focused on the wrong thing or they focused only on ONE right thing, and neglected some of the other essential factors to making their business succeed. In this episode I give you my four things which are one of the primary things anyone should focus on in building their business. Check it out and let me know what you think. Check out the Backwater Entrepreneur website https://backwaterentrepreneur.com/ Check out Solutium Digital Content Agency if you need animation explainer videos http://solutiumexplainervideos.com/

Nowadays we hear the word "startup" used for anything and everything, especially in the digital landscape. This is only partly true, and not every business can be considered as a startup. Some may disagree, and there is a point - to start any business from scratch, is a small startup but that is only a small piece of what it means to be a startup. In this episode I talk about the difference between businesses, entrepreneurs and startups. Is every entrepreneur a startup and is every startup an entrepreneur? Also, I had the chance to visit a guesting lecture of prof. Wiley Larsen Senior Program Manager at the Arizona State University Office of Entrepreneurship and Innovation, who chimed in with his opinion. Wiley Larsen runs a special department in his university, helping students and faculty create startups from their ideas, pairing them up with mentors, accelerator programs and launching businesses that can be self-sustained. I caught up with him after the lecture and asked him a couple of questions (it isn't a classic studio interview, but I am sure you will appreciate his point of view). Here are some useful links: https://www.linkedin.com/in/wileylarsen/ https://twitter.com/wileylarsen Check us out on our website http://backwaterentrepreneur.com/ Check out my own business and animation explainer videos on: http://solutiumexplainervideos.com/