Decoder Ring

Like a manager or an agent or a publicist, a stylist has become a kind of must-have accessory for well-dressed, A-list celebrities. It’s just expected that they will have hired someone to select the clothes they’ll wear at public appearances. But this was not always the case.  In today’s episode, Avery Trufelman, host of Articles of Interest, will guide us through the collapse of a certain kind of Hollywood glamor; to the rise of a growing, financially rewarding relationship between fashion designers and celebrity culture; and then onto the explosion in red carpet events patrolled by fashion police that helped create this new occupation. This episode was produced by Avery Trufelman and Evan Chung, who produces Decoder Ring with Willa Paskin, Katie Shepherd and Max Freedman. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director. You’ll hear from Teri Agins, Dana Thomas, Melissa Rivers, and Jeanne Yang. If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show, please sign up for Slate Plus. Members get to listen to Decoder Ring and all other Slate podcasts without any ads and have total access to Slate’s website. Your support is also crucial to our work. Go to Slate.com/decoderplus to join Slate Plus today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thirty years ago, a new kind of soda arrived in select stores. Instead of crowing about how spectacular it was, it offered up a liquid shrug, a fizzy irony. OK Soda was an inside joke for people who knew soda wasn’t cool. But what exactly was the punchline? In today’s episode, we’re going to ask how Coca-Cola, a company predicated on the idea that soda is more than "OK," ever bankrolled such a project. It was either a corporate attempt to market authenticity or a bold send-up of consumer capitalism; a project that either utterly, predictably failed or, perhaps more surprisingly, almost succeeded. This episode was written by Willa Paskin. It was edited by Jenny Lawton. It was produced by Willa Paskin and Katie Shepherd, along with Evan Chung. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director. You’ll hear from Sergio Zyman, Brian Lanahan, Robin Joannides Lanahan, Charlotte Moore, Peter Wegner, Todd Waterbury, Dustin Ness, and Matt Purrington. Special thanks to David Cowles, Art Chantry, Seth Godin, Jeff Beer, Gabriel Roth, Mark Hensley for all the OK Soda commercials and Mark Pendergrast, whose book For God, Country, & Coca-Cola was indispensable. If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show, please sign up for Slate Plus. Members get to listen to Decoder Ring and all other Slate podcasts without any ads and have total access to Slate’s website. Your support is also crucial to our work. Go to Slate.com/decoderplus to join Slate Plus today. Learn more about your ad choices. Visit megaphone.fm/adchoices

The eerie similarity of coffee shops all over the world was so confounding to Kyle Chayka that it led him to write the new book Filterworld: How Algorithms Are Flattening Culture. In today’s episode, Kyle’s going to walk us through the recent history of the cafe, to help us see how digital behavior is altering a physical space hundreds of years older than the internet itself, and how those changes are happening everywhere—it’s just easier to see them when they’re spelled out in latte art. This episode was written by Willa Paskin and produced by Katie Shepherd. Decoder Ring is produced by Willa Paskin, Katie Shepherd and Evan Chung. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director. Special thanks to Ben Frisch and Patrick Fort.  If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show, please sign up for Slate Plus. Members get to listen to Decoder Ring and all other Slate podcasts without any ads and have total access to Slate’s website. Your support is also crucial to our work. Go to Slate.com/decoderplus to join Slate Plus today.  Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re back with a new batch of cultural mysteries! This year, we’re putting out more new episodes—like many more of them. We’ll be diving down a new rabbit hole every two weeks all year long. Starting with a question hiding in plain sight: why do so many coffee shops look the same? We’re also heading back to the early 1990s to ask if you can successfully sell a soda by celebrating that it’s just… OK? You can hear these episodes and more on Decoder Ring — now in your feed every two weeks beginning Feb. 14. Make sure to follow us so you never miss an episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

In 1992, a Minnesota-based software company known for its educational hit The Oregon Trail released another simulation-style game to school districts across the country. Freedom! took kids on a journey along the Underground Railroad, becoming the first American software program to use slavery as its subject matter. Less than four months later, it was pulled from the market. In this episode, we revisit this well-intentioned, but flawed foray into historical trauma that serves as a reminder that teaching Black history in America has always been fraught.  This episode was written by Willa Paskin. Decoder Ring is produced by Willa Paskin and Katie Shepherd. This episode was also produced by Benjamin Frisch, and edited by Erica Morrison. Derek John is executive producer. Joel Meyer is senior editor-producer and Merritt Jacob is senior technical director. We’re grateful to Julian Lucas for his expertise, reporting, and generosity, without which this episode would not have been possible. His New Yorker article, “Can Slavery Reenactments Set Us Free?,” revisits the Freedom! story as part of an exploration of the live Underground Railroad re-enactments that Kamau Kambui pioneered. Thank you to Jesse Fuchs for suggesting this topic. Thanks also to Coventry Cowens, Brigitte Fielder, Bob Whitaker, Alan Whisman, Wayne Studer, Alicia Montgomery, Rebecca Onion, Luke Winkie, and Kamau Kambui’s children: Yamro Kambui Fields, Halim Fields, Mawusi Kambui Pierre, Nanyamka Salley, and Kamau Sababu Kambui Jr.  If you haven’t please yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show, please sign up for Slate Plus. Members get to listen to Decoder Ring without any ads and have total access to Slate’s website. Your support is also crucial to our work. Go to Slate.com/decoderplus to join Slate Plus today. Learn more about your ad choices. Visit megaphone.fm/adchoices

From the moment it was released in 1995, The Rules was controversial. Some people loved it—and swore that the dating manual’s throwback advice helped them land a husband. Others thought it was retrograde hogwash that flew in the face of decades of feminist progress. The resulting brouhaha turned the book into a cultural phenomenon. In this episode, Slate’s Heather Schwedel explores where The Rules came from, how it became so popular, and why its list of 35 commandments continue to be so sticky—whether we like it or not.  Decoder Ring is produced by Willa Paskin and Katie Shepherd. This episode was edited by Willa Paskin. Derek John is executive producer. Joel Meyer is senior editor/producer. Merritt Jacob is our senior technical director. We’d like to to thank Benjamin Frisch, Rachel O'Neill, Penny Love, Heather Fain, Elif Batuman, Laura Banks, Marlene Velasquez-Sedito, Leigh Anderson, Caroline Smith. We also want to mention two sources that were really helpful: Labour of Love by Moira Weigel, a paper called Shrinking Violets and Caspar Milquetoasts by Patricia McDaniel If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show, we’d love for you to sign up for Slate Plus. Members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today. Learn more about your ad choices. Visit megaphone.fm/adchoices

We receive a lot of fantastic show ideas from our listeners—and we’re grateful for each and every one. For our latest mailbag episode, we’re tackling five of your questions, including “Why the hell do we teach kids to play the recorder?” (We’re paraphrasing a bit.) Also: We’ll explore the rise and fall of the stretch limo, the incredible versatility of the word “like,” the meaning of the “Baby on Board” sign, and why it took so long to develop luggage with wheels.  Decoder Ring is produced by Willa Paskin and Katie Shepherd. This episode was also produced by Rosemary Belson. Derek John is executive producer. Joel Meyer is senior editor/producer. Merritt Jacob is our senior technical director. Thank you to every listener who has submitted a suggestion for an episode. We truly appreciate your ideas. We read them all, even if we don’t always respond. Thanks for being a listener and for thinking creatively about this show.  If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show, we’d love for you to sign up for Slate Plus. Members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the mid-1990s, the prime time drama Melrose Place became a home to hundreds of pieces of contemporary art—and no one noticed. In this episode, Isaac Butler tells the story of the artist collective that smuggled subversive quilts, sperm-shaped pool floats, and dozens of other provocative works onto the set of the hit TV show. The project, In the Name of the Place, inspired a real-life exhibition and tested the ability of mass media to get us to see what’s right in front of our faces.  Decoder Ring is produced by Willa Paskin and Katie Shepherd. This episode was written and reported by Isaac Butler and produced by Benjamin Frisch. Derek John is executive producer. Joel Meyer is senior editor/producer. Merritt Jacob is our senior technical director. Thank you to Jamie Bennett, JJ Bersch, Mark Flood, and Cynthia Carr, whose book On Edge: Performance at the End of the 20th Century inspired this episode. If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show, we’d love for you to sign up for Slate Plus. Members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Judging from teen dramas on Netflix, the slow dance seems to be alive and well. But when you talk to actual teens, it’s clear this time-honored tradition is on life support. In this episode, we trace the history of slow dancing from its origins in partner dances like the waltz to the modern “zombie sway” seen at middle-school dances and high-school proms. Plus, former slow dancers offer up stiff-armed, nostalgia-soaked stories about a rite of passage that’s fading fast. Decoder Ring is produced by Willa Paskin and Katie Shepherd. This episode was edited by Zakiya Gibbons. Derek John is executive producer. Joel Meyer is senior editor/producer. Merritt Jacob is our senior technical director. Thank you to Benjamin Frisch and Carlos Pareja. Special thanks to everyone who shared their slow dancing stories, including Ralph Giordano, Matt Baume, Meryl Bezrutczyk, Ari Feldman, Ava Canade, Eileen Zheng, and Harper Kois. Here’s the article by Kyle Denis that we mentioned in the episode: The Death of the Slow Dance? How the One-Time Rite of Passage Has Evolved for Gen Z.  If you haven’t yet, please subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show, we’d love for you to sign up for Slate Plus. Members get to listen to Decoder Ring without any ads. Their support is also crucial to our work. So please go to Slate.com/decoderplus to join Slate Plus today. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re back with a new batch of cultural mysteries! This season, Decoder Ring explores the decline of an awkward yet unforgettable rite of passage: slow dancing. And, how did millions of TV viewers miss the experimental art installation that was embedded in the 1990s primetime drama Melrose Place? Plus, stories about stretch limos, an ill-fated video game from the makers of Oregon Trail, and the enduring appeal of a controversial dating manual. Launching October 18, 2023. Subscribe wherever you listen to podcasts.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Once you start listening for catchphrases in everyday life—you can’t stop hearing them. From the radio era’s “Holy mackerel!” to Fonzie’s “Ayyy!” to Urkel’s multiple go-to lines on Family Matters, we explore the irresistible quotables from sitcoms, movies and social media that have burrowed into our collective lexicon. Oh, just one more thing… bazinga! (Did I do that?) This episode was written by Willa Paskin, who produces Decoder Ring with Katie Shepherd. This episode was edited by Joel Meyer. Derek John is Slate’s executive producer of narrative podcasts. Merritt Jacob is our senior technical director. Thank you to Luke Winkie, Stephen Langford, Doug Dietzold and The Good, the Bad and the Sequel podcast, and Shawn Green for the suggestion and Urkel clips.  If you have any cultural mysteries you want us to decode, you can email us at DecoderRing@slate.com If you haven’t yet, subscribe and rate our feed in Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show and want to support us, consider signing up for Slate Plus. As a member, you’ll get to listen to Decoder Ring without any ads—and your support is crucial to our work. Go to slate.com/decoderplus to join Slate Plus today. Learn more about your ad choices. Visit megaphone.fm/adchoices

When Slate’s Evan Chung was a kid, he was obsessed with a mysterious advertisement that ran for decades in the scouting magazine Boys’ Life. Under the enticing headline “You Can Float on Air,” the ad assured Evan—and generations of scouts—that a personal hovercraft could be theirs for just a few bucks.  In this episode, the adult version of Evan journeys halfway across the country to wield power tools, summon his latent scouting skills, and conscript his father into a quest three decades in the making.  Will Evan float on air? Scout’s honor: You’ll just have to listen.  This episode was written by Evan Chung, who produced this episode with Decoder Ring’s Willa Paskin and Katie Shepherd. It was edited by Willa Paskin and Joel Meyer. Derek John is Slate’s executive producer of narrative podcasts. Merritt Jacob is our senior technical director. If you haven’t yet, please subscribe and rate our feed on Spotify, Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show and want to support us, consider signing up for Slate Plus. As a member, you’ll get to listen to Decoder Ring without any ads—and your support is crucial to our work. Go to slate.com/decoderplus to join Slate Plus today.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Kissing—the romantic, sexual, steamy kind—is so ingrained in us that it just seems like a fact of life. Like breathing or eating, we just do it. But what if it’s not like that at all?  In this episode, we’re going to look at passionate kissing, well, dispassionately, not as something instinctual and innate but as a cultural practice. We’re going to backtrack through history in search of the origins of the kiss, with some surprises along the way.  This episode was written by Willa Paskin, who produces Decoder Ring with Katie Shepherd. This episode was edited by Andrea Bruce and Joel Meyer. Derek John is Slate’s executive producer of narrative podcasts. Merritt Jacob is our senior technical director. Thank you to Marcel Danesi. If you’re interested in the papers we mentioned, you can read about Justin Garcia and William Jankowiak’s research, Troels Pank Arbøll and Sophie Lund Rasmussen’s essay, Sabrina Imbler’s When Was the First Sexy Kiss? and the herpes study. (Here’s that bronze-age statue, too!) If you haven’t yet, please subscribe and rate our feed on Spotify, Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show and want to support us, consider signing up for Slate Plus. As a member, you’ll get to listen to Decoder Ring without any ads—and your support is crucial to our work. Go to slate.com/decoderplus to join Slate Plus today.  Learn more about your ad choices. Visit megaphone.fm/adchoices

The mosh pit has a reputation as a violent place where (mostly) white guys vent their aggression. There’s some truth to that, but it’s also a place bound by camaraderie and—believe it or not—etiquette. In this episode, we explore the unwritten rules of this 50-year-old, live-music phenomenon with punks, concertgoers and a heavy metal physicist. Decoder Ring is produced by Willa Paskin with Katie Shepherd. This episode was written by Katie Shepherd. This episode was edited by Willa Paskin and Andrea Bruce, with help from Joel Meyer. Derek John is Slate’s executive producer of narrative podcasts. Merritt Jacob is our senior technical director. Thank you to Vivien Goldman, Paolo Ragusa, and Philip Moriarty whose insights and research on moshing were crucial to this episode. You can create your own mosh pit using this simulator developed by Jesse Silverberg and his colleagues. If you haven’t yet, please subscribe and rate our feed on Spotify, Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show and want to support us, consider signing up for Slate Plus. As a member, you’ll get to listen to Decoder Ring without any ads—and your support is crucial to our work. Go to slate.com/decoderplus to join Slate Plus today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Parmesan is a food—but it’s not just a food. Italy’s beloved cheese is often paired with a deep craving for tradition and identity. But its history also involves intrepid immigrants, lucrative businesses and an American version that’s probably available in your local grocery store. After a notorious debunker of Italian-cuisine myths claims this Wisconsin-made product is the real deal, we embark on a quest to answer the question: Has an Italian delicacy been right under our noses this whole time? Decoder Ring is produced by Willa Paskin with Katie Shepherd. This episode was written by Willa Paskin and edited by Andrea Bruce. We had production help from Patrick Fort and editing help from Joel Meyer. Derek John is Slate’s executive producer of narrative podcasts. Merritt Jacob is our senior technical director. Thank you to Giacomo Stefanini for translating. Thank you to Fabio Parasecoli, Ken Kane, Thomas McNamee, Dan Weber, Irene Graziosi, James Norton, and Ian MacAllen, whose knowledge and book Red Sauce: How Italian Food Became American were very helpful.  You should also read Marianna Giusti’s article in the Financial Times. If you feel like really nerding out, we also recommend the 1948 academic study Italian Cheese Production in the American Dairy Region. We also included clips in this episode from David Rocco’s YouTube channel about how Parmigiano-Reggiano is made and from Gennaro Contaldo’s YouTube documentary on the same subject. If you haven’t yet, please subscribe and rate our feed on Spotify, Apple Podcasts or wherever you get your podcasts. And even better, tell your friends. If you’re a fan of the show and want to support us, consider signing up for Slate Plus. As a member, you’ll get to listen to Decoder Ring without any ads—and your support is crucial to our work. Go to slate.com/decoderplus to join Slate Plus today. Learn more about your ad choices. Visit megaphone.fm/adchoices