Future Commerce Podcast: eCommerce, DTC and Retail Strategy
Summary: Are you looking for eCommerce insights, strategy, or operational advice for your eCommerce business? Future Commerce is the leading podcast for founders and operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC. Each week our hosts Phillip Jackson and Brian Lange ask hard questions to founders and executives at successful brands and how they turned their 'making money online' approach into a thriving business. Weekly essays, blogs, show notes, full transcripts, and quarterly market research reports are available at https://futurecommerce.fm
Dapper Labs gets a $2B valuation so it's high time we break down NFTs and relate it back to themes from our Vision report. Listen now!
Bloomberg’s Ben Schott wrote the story that shook the millennial-pink branding world. His article on “modern blands” opened the eyes of many who felt tired by the well-trodden aesthetic of modern millennial brands. His most recent piece, “Generation Z, You’re Adorkable”, focuses its lens on Gen Z-focused brands and how their countercultural tactics might be nothing more than big-corp brutalism. Listen now!
Adam Siegel, founder of Recurate, joins the show to chat about how Recurate is promoting retail sustainability through peer to peer resale
Does the post-Bezos era signal a coming lack of innovation in eCommerce? Also: the “Selfie Industrial Complex”, digital dysmorphia. And — are we no longer post-truth? Are we now post-grief? Listen now!
Our newest report is out now. You don't have to predict the future, we've already done it for you. Get it today at https://futurecommerce.fm/vision
Liyia Wu, founder and CEO of ShopShops joins the show to discuss ShopShops and the future of online shopping and how ShopShops is creating the space for the next generation of content creators and influencers.
Danny Sepulveda, SVP of Policy at MediaMath joins Phillip & Brian to chat current events and how it affects legislation - and what this means for brands going forward.
Shopify removes Trump eCommerce stores. The New York Post reports 1 in 5 Shopify sites "pose a risk to shoppers". The Amazon Halo band's infiltration into body data and how Amazon and other retailers thrive via ad networks. PLUS: Elon Musk becomes the richest man alive. Listen now!
Lee Hnetinka, Founder and CEO of FastAF joins the podcast to talk about how FastAF is not only revolutionizing delivery but also offering its members a thoughtful, curated selection of products as a fresh take on the DTC marketplace.
What a year it has been! Sucharita Kodali joins the show to talk about how 2020 forever changed retail and the world.
Phillip and Brian finally get together to talk Killers-branded hot sauce, how Phillip listened to conspiracy radio at 4am as a kid (and come up with a few retail conspiracy theories of their own), and Daniel Dixon of Mixy joins to talk discovery and engagement in a DTC context.
Kaylin Marcotte, Founder and CEO of JIGGY joins us for Episode 4 of Season 4 of Step by Step. JIGGY is a beautiful, artful, and incredibly intentional eCommerce brand that is making jigsaw puzzles into high art. We ask Kaylin the question, “What tools can a small brand use to automate customer engagement?”
In episode 3 of Step by Step Season 4, James Le Compte tells us a story of conservation and preservation, and how they have created a luxury brand around an otherwise commonplace confection — chocolate. We dive deep into the psychology of brand storytelling, how you can tell those stories in every channel, and how you can bring tools along to inspire the customer in their purchase journey. Listen now!
How does a small-but-mighty team compete with big global brands? Bahzad Trinos tells us exactly how his passion — his obsession — for denim has helped the brand Naked and Famous rise to the top of innovation and admiration from those in-the-know. The denim brand is pushing the limits of what is possible, creating new and exciting opportunities for engagement with the customer. From marketing automation to absurd product innovation, Bahzad teaches us how they're doing more with less, and converting more shoppers into customers, Step by Step.
Today we kick off our 4th Season of Step by Step! In this 4-part series we'll talk with founders of small and medium-sized eCommerce startups to help you craft the ultimate multi-channel customer journey, leverage automation, and take your marketing to the next level. We'll take you from zero to hero, Step by Step.