Design Story show

Design Story

Summary: Design is more than a plan, a process, or a pretty picture. It’s a way of thinking and disrupting the status quo. Hear stories from the boldest influencers about design, and how it shapes the world around us. Design Story is a weekly podcast, airing on Thursdays. Hosted by Jeni Herberger. Produced by Adam Fry-Pierce.

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  • Artist: Jeni Herberger and Adam Fry-Pierce
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 027: Mauro Porcini: Design with love and passion | File Type: audio/mpeg | Duration: 00:40:09

Jeni speaks with Mauro Porcini, Chief Design Officer at Pepsico, about how to lead design teams, and the secret to building a timeless brand.

 026: Michael Fanuele (Extended): True leadership inspires | File Type: audio/mpeg | Duration: 00:39:00

We revisit an impactful dialog between Jeni and Michael Fanuele. Michael is a design leader and titan of advertising. This episode is an extended version and includes extra material. Enjoy!

 025: Moira Cullen: Design is Soft Power | File Type: audio/mpeg | Duration: 00:47:11

Soft is the new strong. The persuasive potency of attraction and influence are key to winning hearts and minds (clients, colleagues and consumers). Listen to Jeni as she speaks with Moira Cullen, VP Global Design, who shares her provocative approach to design as ‘soft power’ inspired by her experience as a design executive for multiple Fortune 500 companies, including PepsiCo, The Hershey Company, The Coca-Cola Company and Hallmark. ____ Join Jeni at her upcoming meeting of the design minds at xCHANGE in NYC:

 024: Scott Wadler: Leading Iconic Design | File Type: audio/mpeg | Duration: 00:42:53

What does it take to lead design at an legendary brand, such as MTV? This week, Jeni speaks with Scott Wadler, who has provided creative leadership to some of the most iconic brands in the world including MTV, Comedy Central, and Nickelodeon.

 023: Natalie Nixon: Design & Hybrid Thinking | File Type: audio/mpeg | Duration: 00:44:49

Author Dr. Natalie Nixon speaks with Jeni about the "why" of Design Thinking: Hybrid Thinking Check out Natalie's book, Strategic Design Thinking: Join Jeni at her upcoming NYC xCHANGE Program:

 022 Jeni Herberger: MidSeason2 Recap | File Type: audio/mpeg | Duration: 00:07:29

Jeni sums up part 1 of season 2. Tell us what you'd like to see covered in Season 3. Email the show at or reach us on twitter:

 021 Sandro Corsaro: From Illustrator to Chief Creative Officer | File Type: audio/mpeg | Duration: 00:40:47

Sandro is the Chief Creative Officer at Fandango. Listen to how he went from master craftsman to master creative leader at one of the world's largest creative brands.

 020: Vanessa Dewey: Influencing Corporate Creative Culture | File Type: audio/mpeg | Duration: 00:39:17

Vanessa Dewey leads design education and development of creative experiences at Mattel. This episode dives into how Vanessa shapes the creative culture at Mattel, and much more… Jeni and Vanessa discuss large topics: culture, purpose, the evolution of creative, and social responsibility of iconic brands. Great for in-house designers, as well as anyone who works with them.

 019: Andy Goldberg: From Sci-Fi to Sci-Real | File Type: audio/mpeg | Duration: 00:50:10

This week's episode is casual & catchy. Listen to Jeni and Andy Goldberg, Chief Creative Officer of General Electric, discuss the roller coaster of tech trends and how they impacts our day-to-day.

 018: Jason Hreha: Optimizing Digital Experiences With Science | File Type: audio/mpeg | Duration: 00:50:59

Jason Hreha is the VP of Product Design, Behavioral Sciences, at Walmart. In this episode you'll learn how he optimizes digital experiences by using behavioral science as a strong guiding force. "Never forget about the problem you're solving"

 017: Doug Powell: Meaningful Design At Scale | File Type: audio/mpeg | Duration: 00:44:55

Doug Powell is one of the few Distinguished Designers at IBM, holding a heavy torch in IBM's infamous design transformation. Listen to Jeni and Doug Powell talk about how to infuse design in a meaningful way directly into the DNA of a massive company.

 016: Rahmin Eslami: Examine Design Motivations | File Type: audio/mpeg | Duration: 00:41:08

Rahmin Eslami is the VP of Creative at Hornall Anderson. Listen to Rahmin and Jeni as they discuss the role of the designer at the highest level, and the motivations behind it.

 Design Story Season 2 Teaser | File Type: audio/mpeg | Duration: 00:04:21

In Season 2, we're speaking to more brilliant design leaders about their boldest ideas. Listen to host Jeni Herberger and titans of designs about their view on the state of the industry, and where it's heading. Season 2 includes: - Mauro Porcini, Chief Design Officer of Pepsi - Andy Goldberg, Chief Design Officer of GE - Alissa Briggs, Head of Design at PlanGrid - Sandro Corsaro, Chief Creative Officer at Fandango - Vanessa Dewey, Lead of Creative Experiences at Mattel - Douglas Powell, Distinguished Designer at IBM - Jason Hreha, Head of Product, Behavior Sciences at Walmart - And More... Don't miss an episode by subscribing on iTunes, Soundcloud, or wherever you get your podcast goodness. Hosted by Jeni Herberger. Produced by Adam Fry-Pierce.

 015: John Couch: Design Revealed | File Type: audio/mpeg | Duration: 00:42:52

John Couch is the VP of UX at Hulu. John and Jeni pull back the curtain of Oz in this episode to reveal the purpose and potential of design in the modern world. A must listen episode.

 014: Julie Anixter: Why I Love Working With Designers | File Type: audio/mpeg | Duration: 00:42:02

Julie Anixter is the Executive Director of AIGA National. She is a changemaker with a rich background. Jeni and Julie talk about why Julie loves the design field, and the practitioners within. These two brilliant ladies cover a lot of ground, buckle up! Sponsorship notes: - Apply to attend an upcoming xCHANGE, here: - Learn more about the SFO xCHANGE:


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