2Bobs - with David C. Baker and Blair Enns
Summary: Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
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- Artist: David C. Baker and Blair Enns
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Podcasts:
David expects to get in trouble discussing Blair's topic about the role of friendship in business—between sales people and prospects, account people and clients, and principals and employees.
David and Blair try to predict the future about what principals of creative firms can expect in their relationships with clients as the COVID-19 pandemic continues to impact business.
Blair and David address five common questions they have heard from creative entrepreneurs as they both have been helping firms navigate the economic changes being caused by the COVID-19 pandemic.
Given where the economy is currently heading, David offers a framework that can help principals of creative firms make those tough staffing decisions in a timely and considerate manner.
David asks Blair to clarify his advice on offering proposal options and anchoring. Is it about more than just scope and price?
Blair and David record a live episode at the Orpheum Theater in New Orleans for Bureau of Digital’s Owner Summit.
David does all the heavy lifting for Blair in his recent article so they can finally discuss the overlap between Agile as a management method and pricing policy.
Blair wants firms to get paid to write their proposals, which is the first of his four phases of client engagement.
David keeps encountering clients who don’t appreciate how their account people actually contribute to their overall business, and Blair totally identifies with the traits that David describes.
Blair and David share their frustrations around some contracts that they have been asked to sign, making it clear why they are not attorneys.
David keeps seeing principals who get someone else to run their firm, which is not a good idea. Then he gets Blair's thoughts on why he thinks it happens.
David and Blair lay out some of the reasons why they think, in most cases, agencies pursuing recurring revenue models are making a mistake.
David brings up one of Blair's favorite topics: how they keep themselves and their clients from being trapped by requests for proposal.
Blair and David share what they have learned as they have recorded 2Bobs podcast episodes for almost 4 years - what has worked well, what has been challenging, and what they would recommend to those agency principals who might be considering their own podcast.
Blair and David consider the hundreds of firms they have each worked with over the years to identify the characteristics of highest performing firms and what they have seen agency principals do to succeed.