Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands
Summary: Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most. Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.
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- Artist: Tracy Matthews
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Podcasts:
EP255: From Burnout to Business Bliss wtih Jennifer Dawes
EP254: How to Use Tik Tok For Your Jewelry or Creative Product Business with Elise Darma
EP253: Mind Blowing Success Stories to Inspire You
EP252: The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau
EP251: Host Your Own Virtual Art Fair with Ana Maria Andricain
EP250: How to Navigate Closures in Your Brick and Mortar Retail Store
Nothing makes me happier than seeing a jewelry designer move from a place of uncertainty to a place of power. Meet Dr. Sarah McAleer, a jeweler and long-time member of the F&TA community who designs jewelry for strong-minded women and their families. Sarah faced some pretty intense conflict during the transition into life under COVID-19 restrictions. I think you’ll be inspired by what she has to say, especially if you’re struggling with some very real fears right now.
EP248: 6 Online Sales Strategies Working Now
EP247: Stop Checking Your Likes with Susie Moore
EP246: Simple Jewelry Bench Tips with Corkie Bolton of Metalsmith Society
EP245: How to Pivot Your Sales Strategy When Your Shows Are Off and Stores Aren't Buying
EP244: Financial Aid and Business Resources for Designers, Makers and Artists
EP243: Don't Panic - Here's What to Do NOW to Save Your Jewelry Business During the Corona Virus Pandemic + Q&A with Tracy & Robin
Bonus Episode #2: Your Jewelry and Product Business in the Face of Uncertainty
Bonus Episode #1: Your Jewelry and Product Business in the Face of Uncertainty with Jason Ayers
