Pharma Marketing Talk

A Script for Marketing in the Digital Age

Helping Epilepsy Patients Lobby Lawmakers for Better Access to Innovative Drugs

#ALLin Campaign Gets Close to Patients

How to Engage U.S. Hispanics About Diabetes in a Culturally-Relevant Manner

A survey of over 3,000 TV viewers reveals their opinions of direct-to-consumer TV advertising.

What is content curation versus content marketing & why should pharma marketers care?

Then You Must Adapt to the New Demands of Healthcare

Is your security safeguards up to snuff in this data-driven world of marketing?

Some physicians want to limit pharma's use of medical conference hashtags on Twitter

What do patient activists think about pharma's efforts to collaborate with patients?

Here's an example go how a non-profit reached young people at the right time and in the right place to provide education about the risk of developing melanoma.

Sanofi's Becky Reeve is excited about social media and gaming. She has been a SoMo pioneer within her company bringing innovative educational games to children with diabetes in the UK and EU. Listen to her accomplishments is this Pharmaguy interview.

Learn how gaming mechanics in conjunction with mobile technology can improve sales reps' retention of newly-learned information and improve their sales performance.

The Mobile Health Library Platform

Combatting PharmaPhobia: Conflict-of-Interest Myth Busting!