Managing, Strategy, Business: David Maister Live videocast
Summary: Leading global consultant, business author, and former Harvard Business School professor David Maister presents a videocast of highlights from his speaking engagements covering his four main topic areas: Strategy, Management, Client Relations, and Careers.
We will close this series with a proverb that I use to conclude many of my seminars. It illustrates that what most businesses need, is not clarification on what is the right thing to do, but the courage to not give in to short term gratification.
One of my views of the world is that everything we want must be given to us by another human being. So weather it is about getting our staff to cooperate with us,or to get clients to entrust us with business,We must learn to earn relationships.
In this video clip we're going to look at the issue of energy, excitement, and ambition in a different way and talk about the different states of drive that you and I might experience at different stages of our career.
A core proposition in my way of thinking about business development is that you will have more success if you're trying to market things that turn you on for clients that you are truly interested in.
In this video clip, we explore how you can win business from a non-client who is looking around and talking to many providers
In the marketing of professional services, you can come across in one of two ways to the buyer. You are either interested in them, or you are interested in their cash. We will show why the former is the key to successful business marketing.
In this clip, we examine all of the places that marketing efforts can go. We make some very clear recommendations about where the priorities are.
We all say we want relationships and we want to be good at romance, but we have not all thought through the actions and behaviors that a Necessary to create those things. In this video clip, we begin to explore the necessary skills.
In thinking about business development, there are two basic mindsets that must be distinguished. You can focus on the one night stand or you cant romance. get good a
The key to all marketing, selling, client service, and client relations questions is actually not about how do you market, or how do you sell. The thing that we need to understand is,
The key to giving your clients a great client experience is to understand what it feels like to be a client. In the following clip, we explore exactly that, by drawing on our common experience of being the patient of a doctor.
In this video clip, we're going to explore another example of how you go about investing in a relationship in order to get involved in more of the transactions in business that your client has, otherwise known as cross-selling or expanding a relationship.
In the following video we will make the case that, if the employees of an organization are to raise their performance, then logically what is required is that the managers must first be better at performing their role.
In this clip we dig into the parallels between being an effective manager in the workplace and being an effective change agent within your family.
In business, performance appraisal or even out and out criticism supplants skillful use of language and careful presentation of issues and solutions. We will examine a story of exemplary language skills and note the various applications in business life.