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Summary: Interviews with marketers covering the intersection of search and social media marketing.
Facebook has trumped Google with their Like button. But, one thing Google has that Facebook doesn’t have is search market share. After all, Facebook is a noun and Google is a verb. When you are searching for information online you don’t “Facebook” it you Google it.
As I expand my content strategy I’ve been exploring tools and technologies to use to create and share my content. I’ve been dabbling in YouTube video. And, I’ve been using Slideshare for years to publish my PowerPoint presentations. And, recently I started experimenting with a service called myBrainshark.
Leverage | Big | Video: These three words were chosen by Bernie Borges to guide his marketing plan in 2011. Bernie leverages people, content and technology. Bernie's focus in 2011 is on bigger projects that can have bigger outcomes. Bernie's commitment to video in 2011 is for "man on the street" videos ...
Content vehicles have been around for decades. But, today content creation has become the center of the marketing plan. Custom publishing people used to be tucked away outside of the marketing department just a few years ago. Now, custom publishing is mainstream. Marketers are figuring out their story and telling it through content.
Chris started blogging around 1998, when it was known as journaling. He wrote fiction stories and all kinds of stuff including fitness and health topics. He even wrote for a literary magazine while in school. But, Chris always knew that writing was not a lucrative career, so he dad to find a way to combine his passion for writing with business. In his telecom job he was a “translator” between the tech guy and the business guy.
You know the cliché “we’re singing from the same sheet of music!” That’s what this book is for me. Content marketing has arrived. In short, any marketer who doesn’t understand that needs to. Content Rules is a book that will help you understand how to do content marketing. The case studies alone are worth it. I highly recommend you listen to the podcast and that you read Content Rules.
If you’re not signing into LinkedIn several times a week, you’re missing out on networking. If you’re a job seeker you should sign in every day to network and check the job listings. If you are invisible digitally, you don’t exist. LinkedIn gives you a powerful digital presence. You can create meaningful content to tell your story 24/7 on LinkedIn.
During the 2010 Inbound Marketing Summit in Foxboro, MA I caught up with seven marketers ranging from entrepreneurs, to authors and industry pundits. These show notes tell only part of the story. Be sure to listen to the podcast to hear the full interviews.
Justin Levy wrote this book from a marketer’s perspective, not from a user’s perspective. He helps marketers understand how to harness the marketing potential of the large population on Facebook, with 500 million and counting. The book offers both high level strategy guidance and fifteen tactical steps to execute a Facebook marketing plan.
Chris has some frank advice for all of us. Privacy settings are meaningless. He says don’t put anything on the Internet you don’t want people to know about. Nothing is private online (including your underwear size if you publish it). There is no such thing as privacy on the web. Chris is also quick to point out the database is your only asset. If you have lot of Twitter followers or friends on Facebook, you don’t own those.
Those of us born before 1985 are digital immigrants. The public Internet as we know it was created during our lifetime. On the other hand, digital natives grew up using the Internet. For digital immigrants, we must figure out which tools work best to build our personal brand. We must be willing to experiment over the span of months.
I recently gave a presentation at Tech Summit that was very well received. Here is a link to my slides for this presentation. Additionally, I recorded a podcast to share it with you. Below are the highlights with more detail covered in the podcast.
I recently attended and spoke at the Internet & Technology Conference, (aka TechSummit) June 22nd and 23rd in Orlando. I managed to connect with nine of the speakers for this podcast. I asked each of the speakers to summarize the key points from their talk. When you listen to the podcast, I'm sure you'll agree that each speaker did a terrific job of sharing their key points very succinctly.
I roamed the exhibit floor at coolTECH 2010 where I interviewed several of the entrepreneurs, inventors and existing companies showing off their cool technology. coolTECH is one of three signature annual events hosted by the Tampa Bay Technology Forum, aka TBTF, of which I’m a proud member.
Facebook Marketing an Hour a Day is a practitioner's guide for Facebook marketing. While other books are feature centric (which isn't a bad thing), this book serves as a step-by-step roadmap for marketers. It's written for people who've been given a directive to use Facebook in their marketing strategy. It literally provides a day-by-day roadmap to develop a Facebook marketing plan and how to measure results.