Summary: Product Launches have become very popular in recent years in the Internet Marketing community. This week Pete and Dom discuss Product Launches for both online and offline businesses, with the example of Pete's relaunch of Selling the MCG. -= Links =- - Books Mentioned: Influence - Robert Cialdini - Other Links: http://www.preneurmarketing.com/productlaunches - Jeff Walker's Product Launch Formula http://owntheg.com - Pete's site selling Melbourne Cricket Ground Memorabilia http://preneurmarketing.com/mcgswipe - Case study of how Pete re-launched his MCG site http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner) -=- For more information, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com
