Summary: Filipino Americans (Fil-Ams) make up the second largest Asian population in the United States, with most in major urban cities in California (both Northern and Southern), New York, Washington and Hawaii. Fil-Ams also have some of the highest educational attainment rates in the country and, compared to other Asian American groups, also have the highest median household incomes. But this group is also widely known as “the invisible minority” – why is that? And what issues are important to Fil-Ams? How can big business better reach and understand this influential minority group, and what role are coaches playing in working with and for Fil-Am audiences?
