Episode 595: Debra Prinzing and Robin Avni Present the 2023 Slow Flowers Floral Insights and Industry Forecast




SLOW FLOWERS with Debra Prinzing show

Summary: https://www.youtube.com/watch?v=i5ksQcWvapA<br> <br> <br> <br> <br> Here we are at the beginning of 2023; we have already wrapped up the first month of the year! -- and it's time to present the ninth annual Slow Flowers Floral Insights and Industry Forecast.<br> <br> <br> <br> Like you, when we turn the page to a new calendar year, the Slow Flowers community embraces the inevitable progress of change with a dose of optimism as we forecast the future. I'm so excited to be joined today by Robin Avni, my partner in BLOOM Imprint and an experienced consumer trend analyst and ethnographer for lifestyle brands. We will share 8 key insights for 2023 and elaborate both on how the larger culture reflects these themes and how our members are leading the shifts we discuss.<br> <br> <br> <br> 2023 Slow Flowers Floral Insights &amp; Industry Forecast<br> <br> <br> <br> <br> <br> <br> <br> SFJ 2023 InsightsDownload<br> <br> <br> <br> I'm so delighted that Robin Avni joined me in the review. As we move into 2023, we will be expanding on many of these insights with new content, podcast interviews, articles, and meet-up topics. Access to all of these resources is a definite benefit of being a member of the Slow Flowers Society -- and I encourage you to join us as a member. You can find all the details and benefits of membership at slowflowerssociety.com.<br> <br> <br> <br> Starting with the Winter 2023 issue of Slow Flowers Journal, the digital magazine will be behind a pay wall. Current members of Slow Flowers Society will receive the quarterly magazine subscription as a free benefit. In this issue you'll find a 20-page expanded version of the Slow Flowers Floral Insights &amp; Industry Report, along with our regular features and departments. <br> <br> <br> <br> <br> <br> <br> <br> News for the Week<br> <br> <br> <br> Above (left) Krista Rossow of O'Flora Farms and (right) Tiffany Brown Anderson of Earth &amp; Seeds<br> <br> <br> <br> One more bit of news to share with you this week. On Friday, February 3rd, we're hosting the February Slow Flowers Member Meet-Up with 2 of our expert members, Krista Rossow of O'Flora Farm, and Tiffany Brown Anderson of Earth &amp; Seeds. The session Floral Photography Tips &amp; Techniques, takes place Friday, February 3rd 9 am Pacific/Noon Eastern. Both women have extensive backgrounds as professional photographers in addition to owning flower farms.<br> <br> <br> <br> What a great combination, as they have turned their cameras on the flowers they grow and provide to their communities! We've invited Krista and Tiffany to share their expertise with you, including how to make the most of your photography opportunities, both in the field and in the studio. Due to Valentine's Day, we're holding the Meet-Up one week early - on Friday, February 3rd.<br> <br> <br> <br> This session is a MEMBER ONLY Benefit. You must be an active Slow Flowers member to register and attend. The link to register is in today's show notes and will also be in the LINKTREE menu of our slowflowerssociety profile on Instagram. You will gain new ideas and easy steps you can take to immediately improve your flower photography, whether you use a smart phone or a DSLR Camera. Bring your Questions!<br> <br> <br> <br> <br> Click here to join Slow Flowers Society as a member<br> <br> <br> <br> <br> <br> Click here to pre-register for the Meet-Up<br> <br> <br> <br> <br> <br> <br> <br> <br> Thank you to our Sponsors<br> <br> <br> <br> This show is brought to you by Slowflowers.com, the free, online directory to more than 850 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.<br> <br> <br> <br> <br> <br> <br> <br> Thank you to our lead sponsor, Farmgirl Flowers.